Silly Sally is that ridiculous Groupon aesthetic patient who wants the world for nothing. She responds to price only and then complains when she doesn’t get the service and results she is demanding. And, since she came for price, she leaves you for price.
Serious Sara, on the other hand, is the more affluent patient who cares more about service and results and is willing to pay a fair price for your skills and experience. She most likely found you through her girlfriend because she turns to her friends and family for possible solutions rather than fumbling around on the Internet for a deal.
I will take 1 Serious Sara over 5 Silly Sallys any day!
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying