Successful Strategies

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Practice Success Secret #2 of 4

Lots of wannabe aesthetic physicians who wish they were successful aesthetic surgeons are in a constant search for the hot opportunity. They're searching for the next hot patient opportunity, the killer conversion strategy, or anything else that promises the secret shortcut to eliminating what's currently holding them back. Their thinking being, I'd imagine, that aesthetic surgeons who are [...]

Avoid Having an Unhappy Patient

This past weekend, I spoke at ICAM in Dallas and had the pleasure of meeting ICAM’s President Gustavo Leibaschoff, MD as well as the inventor of Liposuction in 1974, Dr. Giorgio Fischer (from Italy). My talk was called “How to Avoid Having an Unhappy Patient”.  Because the unhappy patient can wreak havoc with your reputation on the Internet and in [...]

Age Chart Educates Patients on Reality

We all wish we could turn back the clock tomorrow with no downtime, bruising and swelling....but then there's reality. So much can be done with injectables and lasers but there is a limit.  To help your patients understand what kind of result they can expect from non-invasive treatments and procedures, my team designed an age chart you can display [...]