Successful Strategies

>Successful Strategies

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]

How to Follow Up AFTER the Consult to Convert

Ask Catherine This Week’s Q&A Topic: How to Follow Up AFTER the Consult to Convert Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward [...]

Avoid Revenue “Melt Down” this Summer

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Avoid Revenue “Melt Down” this Summer Dear Catherine, My practice typically slows down this time of year and I’d like to avoid it this summer so your input is much appreciated. [...]

How To Run Your Practice Like A Business

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Run Your Practice Like a Business Last week, I presented timely concepts in the presentation: “How to Run Your Practice Like a Business”. Click Here to watch [...]

What’s a Good Conversion Rate?

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: What’s a good conversion rate? Can your patient coordinator convert? Dear Catherine, I had the same patient consultant for many years and she did a great job. [...]

Cosmetic Patients are So Cheap!

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Q&A Topic: Cosmetic Patients Are So Cheap This Week’s Question: Dear Catherine, Cosmetic patients today are so price-focused; it’s driving me crazy. We get several calls every week from prospective patients [...]

Is Your Staff Helping You Market?

Ask Catherine This Week’s Question: Is Your Staff Helping You Market? Dear Catherine, I have a staff of 9 who are great BUT I am having trouble understanding what exactly they are doing to help me grow my cosmetic surgery practice.   Even though I’m paying all of these people, I feel like I am responsible for [...]