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Plastic Surgery Marketing Tips for the Aesthetic Practice

Introduction You cannot be successful in aesthetic medicine without a steady stream of plastic surgery patients coming to you – period. But how do you attract, convert and retain them in today’s competitive environment? The answers are below. The female aesthetic patients’ wants, needs and concerns are complex and ever-changing. Rather than a goldmine, it [...]

Fix Your Phones

We offer a mystery-shopping service for our clients.  That means we call their office many times asking various questions about their services and then we critique them to determine how the calls could have been handled better. Boy, do we get an earful!  Many of these calls go so poorly that when I report back [...]

How to Design a Killer Plastic Surgery Ad that Gets a Response

As a plastic surgeon, have you ever felt as if you were throwing your money away on cosmetic surgery advertising that just didn’t work?  You knew it wasn’t working but you kept running your ad anyway, hoping that the repetition would finally kick in and prospective cosmetic patients would call you? And, remember how the [...]

Thinking About Adding a Laser to Your Practice? Renting Versus Owning

By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.cosmeticimagemarketing.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco , California . Dr. Werschler is Assistant Clinical Professor of Medicine/Dermatology, University of Washington School of Medicine, Seattle. Ms. Larson is a Cosmetic Practice Development [...]