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AACS 2013 in Las Vegas

I just returned from Vegas and, except for the smoke, it was a great conference. The practice management session was packed.  It was standing-room only and the hot spot to be. I reminded the audience that it is no longer about the surgery.  It's about the marketing and the business of surgery. The attendees were learning cutting edge [...]

Tailoring For Patients

Tailoring Your Services to the Aesthetic Patient   By:  Catherine Maley, MBA, Author, Your Aesthetic Practice     One-size-fits-all strategy is long gone. Today’s aesthetic patients are not interested in a cookie-cutter approach. They have preferences and will expect them to be met. They want a tailor-made solution for their own personal concern.  They want [...]

The Right Team

Cosmetic Surgery Marketing Starts with the Right Team in Place By:  Catherine Maley, MBA, Author, Your Aesthetic Practice   The aesthetic patient is a fickle consumer.  The patient who wants cosmetic surgery is engulfed in emotions.  They are uncomfortable about a physical aspect they want removed, enhanced or rejuvenated and that leads to vulnerability.  They [...]

It Take a Marketing Mix to Grow an Aesthetic Practice

It Take a Marketing Mix to Grow an Aesthetic Practice Successful Aesthetic Practices Use a Marketing Mix Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic Surgeons, Dermatologists, Clinicians in non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more [...]

Market Your Aesthetic Practice without Costly Advertising

Market Your Aesthetic Practice without Costly Advertising Low Cost/No Cost Ways to Market Your Aesthetic Practice Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, [...]

Aesthetic Patients Need Doctors to Develop Rapport

Aesthetic Patients Need Doctors to Develop Rapport Developing Rapport with the Aesthetic Patient Most practices would like to increase their closing ratio. They have spent the time, money and effort in getting prospective patients through their door, yet too many of the patients didn’t book for some reason. They blame it on the competition, on [...]

Building a Successful Aesthetic Practice One Patient at a Time

Building a Successful Aesthetic Practice One Patient at a Time By: Catherine Maley, MBA Author, Your Aesthetic Practice/What Your Patients are Saying You build a successful practice one patient at a time. You really do. It’s a slow and steady growth over years rather than instant gratification. Every single encounter with a prospective patient is vital [...]

Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies

Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies Patient Marketing What Works? By: Catherine Maley, MBA, Author, Your Aesthetic Practice Introduction Aesthetic marketing today is all about the quality of each patient relationship rather than sheer quantity of patients wandering through your office. It costs a small fortune in today’s competitive environment to attract [...]