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Cosmetic Surgery Practice Gap Analysis

Every cosmetic surgery practice has invisible gaps where money is seeping through the cracks. It’s just a matter of how many and how big the cracks are that are costing you dearly. These gaps are dangerous because they are invisible. You cannot directly see: The prospective patients that never made it to “cash-paying patients” because [...]

5 Reasons Your Emails To to Spam

You most likely think you’re staying in touch with your cosmetic patients because you regularly send emails with special announcements, promotions and invites, right?   But what you may not know is up to 25% of your emails are not even getting into your patients inbox! They are going straight to the Spam folder and you [...]

Do You Have a Patient Deterrent Department?

It’s difficult to believe but your staff’s demeanor is getting almost as important as your surgical skills. Crazy! The social media world has changed everything. Patients now feel the need to share their every thought, experience (and meal) with everyone else. This median has also given a voice to disgruntled patients. So rather than complain [...]

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

If you’re even considering hiring a consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat and tears [...]

Following Up AFTER the Consultation

This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward with their surgery and [...]

Converting Consultations to YES

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]