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Building a Successful Aesthetic Practice One Patient at a Time

Building a Successful Aesthetic Practice One Patient at a Time By: Catherine Maley, MBA Author, Your Aesthetic Practice/What Your Patients are Saying You build a successful practice one patient at a time. You really do. It’s a slow and steady growth over years rather than instant gratification. Every single encounter with a prospective patient is vital [...]

Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies

Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies Patient Marketing What Works? By: Catherine Maley, MBA, Author, Your Aesthetic Practice Introduction Aesthetic marketing today is all about the quality of each patient relationship rather than sheer quantity of patients wandering through your office. It costs a small fortune in today’s competitive environment to attract [...]

Plastic Surgery Marketing Tips for the Aesthetic Practice

Introduction You cannot be successful in aesthetic medicine without a steady stream of plastic surgery patients coming to you – period. But how do you attract, convert and retain them in today’s competitive environment? The answers are below. The female aesthetic patients’ wants, needs and concerns are complex and ever-changing. Rather than a goldmine, it [...]

How to Design a Killer Plastic Surgery Ad that Gets a Response

As a plastic surgeon, have you ever felt as if you were throwing your money away on cosmetic surgery advertising that just didn’t work?  You knew it wasn’t working but you kept running your ad anyway, hoping that the repetition would finally kick in and prospective cosmetic patients would call you? And, remember how the [...]

Thinking About Adding a Laser to Your Practice? Renting Versus Owning

By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.cosmeticimagemarketing.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco , California . Dr. Werschler is Assistant Clinical Professor of Medicine/Dermatology, University of Washington School of Medicine, Seattle. Ms. Larson is a Cosmetic Practice Development [...]