Marketing Tips

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To Blog or Not to Blog?

You are already busy caring for your patients, keeping your staff happy, running your practice and now you're supposed to blog as well? Is blogging really going to make any difference to your bottom line or is it simply another distraction and time-waster? To help [...]

Patient Reviews Matter

These online patient reviews are difficult to manage and you’re not even sure how influential they are – but here’s interesting comparative data: 63%  consider customer reviews on Amazon “extremely reliable” 51%  put reviews found on independent sites such as Angie’s List and Epinions in [...]

Advertising ROI One Step vs Lead Generation

Advertising ROI:  What Can You Expect? By:  Catherine Maley, Author of Your Aesthetic PracticeOne Step Selling vs. Multi-Step Lead Generation Advertising Before placing expensive ads or massive direct mail campaigns, decide what your objective is first.  If your goal is to get the prospective patients [...]

Marketing Plastic Surgery Procedures

Marketing Plastic Surgery More Cosmetic Patients Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic surgery. This means plastic surgery patients have [...]

Plastic Surgery Marketing Tips

Plastic Surgery Marketing Tips for the Aesthetic Practice By: Catherine Maley, MBA, Author, Your Aesthetic Practice Introduction You cannot be successful in aesthetic medicine without a steady stream of plastic surgery patients coming to you – period. But how do you attract, convert and retain [...]

Tailoring For Patients

Tailoring Your Services to the Aesthetic Patient By:  Catherine Maley, MBA, Author, Your Aesthetic Practice One-size-fits-all strategy is long gone. Today’s aesthetic patients are not interested in a cookie-cutter approach. They have preferences and will expect them to be met. They want a tailor-made solution [...]

The Right Team

Cosmetic Surgery Marketing Starts with the Right Team in Place By:  Catherine Maley, MBA, Author, Your Aesthetic Practice   The aesthetic patient is a fickle consumer.  The patient who wants cosmetic surgery is engulfed in emotions.  They are uncomfortable about a physical aspect they want [...]

It Take a Marketing Mix to Grow an Aesthetic Practice

It Take a Marketing Mix to Grow an Aesthetic Practice Successful Aesthetic Practices Use a Marketing Mix Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic Surgeons, Dermatologists, Clinicians in non-core specialties, as well as corporations, want to capitalize on the [...]