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Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies

Effective Plastic Surgeon and Dermatologist Aesthetic Patient Marketing Strategies Patient Marketing What Works? By: Catherine Maley, MBA, Author, Your Aesthetic Practice Introduction Aesthetic marketing today is all about the quality of each patient relationship rather than sheer quantity of patients wandering through your office. It costs a small fortune in today’s competitive environment to attract [...]

Marketing Plastic Surgery Procedures

Marketing Plastic Surgery More Cosmetic Patients Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic surgery. This means plastic surgery patients have more choices now than ever before so marketing cosmetic surgery [...]

Plastic Surgery Marketing Tips

Plastic Surgery Marketing Tips for the Aesthetic Practice By: Catherine Maley, MBA, Author, Your Aesthetic Practice Introduction You cannot be successful in aesthetic medicine without a steady stream of plastic surgery patients coming to you – period. But how do you attract, convert and retain them in today’s competitive environment? The answers are below. The [...]

Tailoring For Patients

Tailoring Your Services to the Aesthetic Patient   By:  Catherine Maley, MBA, Author, Your Aesthetic Practice     One-size-fits-all strategy is long gone. Today’s aesthetic patients are not interested in a cookie-cutter approach. They have preferences and will expect them to be met. They want a tailor-made solution for their own personal concern.  They want [...]

The Right Team

Cosmetic Surgery Marketing Starts with the Right Team in Place By:  Catherine Maley, MBA, Author, Your Aesthetic Practice   The aesthetic patient is a fickle consumer.  The patient who wants cosmetic surgery is engulfed in emotions.  They are uncomfortable about a physical aspect they want removed, enhanced or rejuvenated and that leads to vulnerability.  They [...]

It Take a Marketing Mix to Grow an Aesthetic Practice

It Take a Marketing Mix to Grow an Aesthetic Practice Successful Aesthetic Practices Use a Marketing Mix Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic Surgeons, Dermatologists, Clinicians in non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more [...]

Market Your Aesthetic Practice without Costly Advertising

Market Your Aesthetic Practice without Costly Advertising Low Cost/No Cost Ways to Market Your Aesthetic Practice Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, [...]

Aesthetic Patients Need Doctors to Develop Rapport

Aesthetic Patients Need Doctors to Develop Rapport Developing Rapport with the Aesthetic Patient Most practices would like to increase their closing ratio. They have spent the time, money and effort in getting prospective patients through their door, yet too many of the patients didn’t book for some reason. They blame it on the competition, on [...]