Marketing Strategies for Plastic Surgeons

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Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]

How To Use Social Media to Attract New Cosmetic Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: How To Use Social Media to Attract New Cosmetic Patients Dear Catherine, I recently hired a new receptionist and she tells me social media attracts new cosmetic patients. I have [...]

How to Grow a Word-of-Mouth Plastic Surgery Practice

“So, how did you hear about Dr. Smith?” That is the most important question you should be asking every single patient walking through your door. If you’ve got your systems set up correctly, 7 out of 10 of these new patients should answer with one of your current patients’ names. A word of mouth referral [...]

Marketing Plastic Surgery Procedures

Marketing Plastic Surgery More Cosmetic Patients Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic surgery. This means plastic surgery patients have more choices now than ever before so marketing cosmetic surgery [...]

Marketing Essentials No Plastic Surgery Practice Can Afford to Skip

Marketing Essentials No Plastic Surgery Practice Can Afford to Skip By: Catherine Maley, MBA, and Author of Your Aesthetic Practice I’ll bet you dislike the “M” word, don’t you? And just in case you don’t know, the M stands for marketing. But marketing has gotten a bad name because it got lumped with the truly [...]