Marketing Strategies for Plastic Surgeons

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Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

If you’re even considering hiring a cosmetic practice consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat [...]

Converting Plastic Surgery Consultations

Ask Catherine, This Week’s Q&A Topic: Converting Plastic Surgery Consultations         This Week’s Question: Dear Catherine, Converting plastic surgery consultations is getting harder. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient and then my [...]

2017 Plan for More Cosmetic Patients

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]

Double Your Cosmetic Revenues Next Month

Ask Catherine This Week’s Question: Double Cosmetic Revenues Next Month Dear Catherine, I need to double my revenues next month. We are behind in our numbers this year thanks to a weak summer so I need to catch up. My staff thinks we should run special promotions to attract new patients to the practice. Most [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]

How To Use Social Media to Attract New Cosmetic Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: How To Use Social Media to Attract New Cosmetic Patients Dear Catherine, I recently hired a new receptionist and she tells me social media attracts new cosmetic patients. I have [...]

How to Grow a Word-of-Mouth Plastic Surgery Practice

“So, how did you hear about Dr. Smith?” That is the most important question you should be asking every single patient walking through your door. If you’ve got your systems set up correctly, 7 out of 10 of these new patients should answer with one of your current patients’ names. A word of mouth referral [...]

Marketing Plastic Surgery Procedures

Marketing Plastic Surgery More Cosmetic Patients Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic surgery. This means plastic surgery patients have more choices now than ever before so marketing cosmetic surgery [...]