Marketing Strategies for Plastic Surgeons

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Cosmetic Surgery Practice Gap Analysis

Every cosmetic surgery practice has invisible gaps where money is seeping through the cracks. It’s just a matter of how many and how big the cracks are that are costing you dearly. These gaps are dangerous because they are invisible. You cannot directly see: The prospective patients that never made it to “cash-paying patients” because [...]

Top 5 Frustrations + Solutions for Plastic Surgeons

I recently was a co-moderator with Julie Guest of Premier Physician Marketing at the Global Aesthetics Conference in Miami where the topic was, “Frustrations You’re Most Likely Facing Too…” We had a lively discussion with the panelists Donn Chatham, MD (Facial Plastics KY), Ryan Greene, MD (Facial Plastics FL) and Mathew Knight, MD (Cosmetic Dermatology, [...]

5 Reasons Your Emails To to Spam

You most likely think you’re staying in touch with your cosmetic patients because you regularly send emails with special announcements, promotions and invites, right?   But what you may not know is up to 25% of your emails are not even getting into your patients inbox! They are going straight to the Spam folder and you [...]

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

If you’re even considering hiring a consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat and tears [...]

Converting Consultations to YES

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

2017 Plan for More Cosmetic Patients

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]

Double Your Cosmetic Revenues Next Month

Ask Catherine This Week’s Question: Double Cosmetic Revenues Next Month Dear Catherine, I need to double my revenues next month. We are behind in our numbers this year thanks to a weak summer so I need to catch up. My staff thinks we should run special promotions to attract new patients to the practice. Most [...]