Cosmetic Surgery Marketing

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Cosmetic Surgery Practice Gap Analysis

Every cosmetic surgery practice has invisible gaps where money is seeping through the cracks. It’s just a matter of how many and how big the cracks are that are costing you dearly. These gaps are dangerous because they are invisible. You cannot directly see: The prospective patients that never made it to “cash-paying patients” because [...]

Top 5 Frustrations + Solutions for Plastic Surgeons

I recently was a co-moderator with Julie Guest of Premier Physician Marketing at the Global Aesthetics Conference in Miami where the topic was, “Frustrations You’re Most Likely Facing Too…” We had a lively discussion with the panelists Donn Chatham, MD (Facial Plastics KY), Ryan Greene, MD (Facial Plastics FL) and Mathew Knight, MD (Cosmetic Dermatology, [...]

5 Reasons Your Emails To to Spam

You most likely think you’re staying in touch with your cosmetic patients because you regularly send emails with special announcements, promotions and invites, right?   But what you may not know is up to 25% of your emails are not even getting into your patients inbox! They are going straight to the Spam folder and you [...]

Do You Have a Patient Deterrent Department?

It’s difficult to believe but your staff’s demeanor is getting almost as important as your surgical skills. Crazy! The social media world has changed everything. Patients now feel the need to share their every thought, experience (and meal) with everyone else. This median has also given a voice to disgruntled patients. So rather than complain [...]

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

Following Up AFTER the Consultation

This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward with their surgery and [...]

Converting Consultations to YES

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

2017 Plan for More Cosmetic Patients

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]