Cosmetic Patient Marketing

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How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]

3 Tips to Dramatically Better Email Results

Ask Catherine This Week’s Topic: 3 Tips to Dramatically Better Email Results Your cosmetic patients are getting dozens, if not hundreds, of other emails every day. They are constantly being asked to start a free trial, buy something or follow someone on Facebook. There’s an overwhelming amount of noise in the inbox. That’s why showing your [...]

Double Your Cosmetic Revenues Next Month

Ask Catherine This Week’s Question: Double Cosmetic Revenues Next Month Dear Catherine, I need to double my revenues next month. We are behind in our numbers this year thanks to a weak summer so I need to catch up. My staff thinks we should run special promotions to attract new patients to the practice. Most [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]

How to Follow Up AFTER the Consult to Convert

Ask Catherine This Week’s Q&A Topic: How to Follow Up AFTER the Consult to Convert Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward [...]

How Can We Convert More Surgical Consultations?

  Ask Catherine This Week’s Question: How Can We Convert More Surgical Consultations? Dear Catherine, I have been in practice for more than 20 years and have watched it get more difficult and expensive to attract new cosmetic patients. As a matter of fact, I’ve been paying $25,000 per month on Internet Marketing and that [...]

How To Use Social Media to Attract New Cosmetic Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: How To Use Social Media to Attract New Cosmetic Patients Dear Catherine, I recently hired a new receptionist and she tells me social media attracts new cosmetic patients. I have [...]

5 Frustrations You’re Most Likely Facing too…

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: 5 Frustrations You’re Most Likely Facing too… Dear Catherine, When I first got into practice, I was one of only 3 plastic surgeons in my area. I was busy [...]

Your Patients Are in Control of Your Success?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Your Patients Are in Control of Your Success? Dear Catherine, A disturbing thing is happening to me online. My staff has brought to my attention that I’ve gotten several [...]