Cosmetic Patient Marketing

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Avoiding Seasonal Highs and Lows

Doesn’t it seem like it’s getting more difficult, and a lot more expensive, to CONSISTENTLY attract new cosmetic patients to your practice? That’s because it IS getting more difficult to attract a steady flow of patients month after month. Cosmetic revenues can be sporadic at best for [...]

Plastic Surgery Practice Gaps

Every plastic surgery practice has invisible gaps where money is seeping through the cracks. It’s just a matter of how many and how big the cracks are that are costing you dearly. These plastic surgery practice gaps are dangerous because they are invisible. You cannot [...]

Plastic Surgeon Frustrations

I was a co-moderator at the Global Aesthetics Conference in Miami where the topic centered around plastic surgeon frustrations. We had a lively discussion with the panelists Donn Chatham, MD (Facial Plastic Surgeon, KY), Ryan Greene, MD (Facial Plastic Surgeon, FL) and Mathew Knight, MD [...]

Plastic Surgery Emails Get Spammed

Plastic Surgery emails are spammed and the plastic surgery practice doesn't know it. They are regularly sending emails with special announcements, promotions and invites. So they think they are staying in touch with their plastic surgery patients. But what they don't know is up to [...]

Cosmetic Patient No-Shows Are a Problem

It can be frustrating to watch your staff stand around waiting for cosmetic patient no-shows and you are also left in a “holding pattern” which isn’t good for your mood or your pocketbook. There are lots of reasons why cosmetic patient no-shows are happening in your practice: We live [...]