Cosmetic Patient Marketing

>Cosmetic Patient Marketing

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

Following Up AFTER the Consultation

This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward with their surgery and [...]

Converting Consultations to YES

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

2017 Plan for More Cosmetic Patients

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]

3 Tips to Dramatically Better Email Results

Ask Catherine This Week’s Topic: 3 Tips to Dramatically Better Email Results Your cosmetic patients are getting dozens, if not hundreds, of other emails every day. They are constantly being asked to start a free trial, buy something or follow someone on Facebook. There’s an overwhelming amount of noise in the inbox. That’s why showing your [...]

Double Your Cosmetic Revenues Next Month

Ask Catherine This Week’s Question: Double Cosmetic Revenues Next Month Dear Catherine, I need to double my revenues next month. We are behind in our numbers this year thanks to a weak summer so I need to catch up. My staff thinks we should run special promotions to attract new patients to the practice. Most [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]