Cosmetic Patient Attration

>Cosmetic Patient Attration

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

Plastic Surgery Cash Surge Strategy

Looking for a plastic surgery cash surge strategy that makes you money? Here it is... When cosmetic patients are in your office, they should stay focused on one thing – YOU and YOUR SERVICES. Get rid of the People magazines, turn off the TV and stash anything else that distracts your patients from education about [...]

Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

If you’re even considering hiring a consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat and tears [...]

Converting Consultations to YES

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

2017 Plan for More Cosmetic Patients

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]