Aesthetic Marketing

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Price Plaques

I visited a world-renowned plastic surgeon that didn’t play the price game with his aesthetic patients. He caters to the affluent patient who cares more about his skills and expertise than getting a great deal. He displays these plaques so visiting patients see them as they walk in. They help set the tone for pricing. [...]

Where are my glasses?

Check out this great idea for a fun way to hang onto your glasses. It’s this huge pearl ring pin that your glasses hook onto to so you always have them when you need them. —– For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion [...]

Is Botox a Commodity?

In my recent travels to AZ, I ran across this sign for Walk-In Botox at a medi-spa right off the main street. This is what you’re competing with nowadays. On the one hand, this seems tacky, doesn’t it? On the other hand, from the patient perspective, this is really convenient and easy IF they get [...]

Reinvent Yourself

You’re NEVER too old to evolve. While it takes courage, time, commitment and new thinking, it’s vital if you want to stay relevant to your preferred aesthetic patients. If you don’t want to be seen as “Old School” stop doing things like boring name-recognition ads, yellow page ads and radio spots. Embrace the new media [...]

Google Online Patient Reviews

As a plastic surgeon or cosmetic physician, why do you care about Google Reviews?  Here are several reasons: -          Because 70% of new patients are trusting online reviews they read just behind a family/friend referral (Source:  Nielsen Company and ComSource). -          Because reviews often get ranked above organic listings (especially with the public’s insatiable appetite for aesthetic rejuvenation) -          Because [...]

Safe is the New Risk

Playing it safe is a dying strategy.  Nothing is safe anymore. Change is the new constant. The world has turned upside down and you can’t hide and you can’t keep doing the same things you’ve been doing and expect a decent outcome. The challenge is to wake up and see what’s going on around you. We [...]

Marketing to Men

I was interviewed by Cosmetic Surgery Times on Tips to Marketing to Men.  Check out the article below. http://www.modernmedicine.com/modernmedicine/Modern+Medicine+Now/Marketing-experts-offer-tips-for-attracting-retain/ArticleStandard/Article/detail/757781?contextCategoryId=40158 For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.

Holiday Gift Certificates

The Holiday season is here and there's no better time to ask for referrals strategically through gift certificates. Think about what a win-win they are: your patient is happy because you helped them finish their Holiday shopping quickly and easily; the receiver is happy because they got an unusual gift they might not have gotten [...]