Aesthetic Marketing

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Who’s Your Preferred Patient?

Since you can’t be everything to everybody (you’ll run out of time, money and energy with that strategy), here’s a simpler way. Attracting your Preferred patient to you will be worth 70% of your practice revenues and it will be easier, cheaper and faster. I explain in this 2-minute video below: —– For a Free Marketing Checklist, Visit or call Catherine at [...]

Speaking at AACS Event in Las Vegas

I'll be speaking and exhibiting at AACS next week so let's get together if you'll be there. My talk is called: "Avoiding the 5 Most Common Mistakes Marketing Your Aesthetic Practice" My Booth is #330 and I'll be giving away my popular DVD called "Prospect-to- Patient".  Stop by and pick one up. It includes tons [...]

My Trip Across the Pond

Stopped by the Palace but the Queen wasn't in… I recently visited London for business and pleasure.  While I was there, I made some observations about the aesthetic industry. I didn’t see mass advertising about cosmetic enhancement anywhere in the City. Nor were their ads in the newspapers or magazines I thumbed through. [...]

Heading to Other Side of the World

I'm heading to Geneva, Switzerland to give a talk at the International Society of Aesthetic Plastic Surgeons. I'll talk about New Patients and What's Working Now. If you'll be there, come to our panel discussion run by Grant Stevens, MD and Renato Saltz, MD on Thursday, September 6 from 12-2 pm. I've never been to [...]