Aesthetic Marketing

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Who’s Your Preferred Patient?

Since you can’t be everything to everybody (you’ll run out of time, money and energy with that strategy), here’s a simpler way. Attracting your Preferred patient to you will be worth 70% of your practice revenues and it will be easier, cheaper and faster. I explain in this 2-minute video [...]

Speaking at AACS Event in Las Vegas

I'll be speaking and exhibiting at AACS next week so let's get together if you'll be there. My talk is called: "Avoiding the 5 Most Common Mistakes Marketing Your Aesthetic Practice" My Booth is #330 and I'll be giving away my popular DVD called "Prospect-to- [...]

My Trip Across the Pond

Stopped by the Palace but the Queen wasn't in… I recently visited London for business and pleasure.  While I was there, I made some observations about the aesthetic industry. I didn’t see mass advertising about cosmetic enhancement anywhere in the City. Nor were [...]

Freaky Friday Flash Sale

Are your phones eerily quiet? Is your schedule scaring you? Is your waiting room a cemetery? No problem!  Our treats will wake up your staff, your patients and YOU. Get all the patient-attraction and staff training tools you need to scare away the phantoms of [...]