Aesthetic Marketing

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Thank Your Patients

This training has passed. Please check out our on demand training modules for Patient Attraction and Staff Training.  Ask Catherine Today's Topic: Thank Your Patients Dear Catherine, Thanksgiving is coming up and it feels like the right time of year for me to thank my patients but [...]

Introduce a New Cosmetic Procedure

This training has passed. Please check out our on demand training modules for Patient Attraction and Staff Training. Register Now >> Ask Catherine Question: Introduce a New Cosmetic Procedure New Cosmetic Procedures  Dear Catherine,  I want to add a new cosmetic procedure to my practice.  [...]

69 Days Left to Reach Your 2014 Revenue Goals

This training has passed. Please check out our on demand training modules for Patient Attraction and Staff Training.  Register Now >> Ask Catherine Today's Topic: 69 Days Left to Reach Your 2014 Revenue Goals Dear Catherine, I was going through my numbers this past weekend and [...]

Generational Marketing

When reaching out to patients in multiple age groups, one size does not fit all.  Growing up in the 1950s was different than growing up in the 1980s. Gen Xers tend to embrace individuality and are comfortable with technology, using it to communicate and take [...]

Differentiate or Die

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. He was frustrated because he KNEW he was way more qualified and skilled than this other guy. He had been in the area longer [...]

Free Videos

Hello, it’s Catherine.  The two frustrations I hear the most from my physicians are,"I Need More Patients" and   "Help My Staff Convert" So, here are two Webinars that give you simple, step-by-step processes to make both of the above happen: Patients to Profits:  10 Success [...]

5 Phone Fixes Worth $528,000 a Year

Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that… 9 out of 10 offices have poorly-trained staff who can’t convert callers to patients, costing them thousands of dollars a year in missed revenues. [...]