Aesthetic Marketing

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Patient Wants Fillers…NOT Surgery. What do I do?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Patient Wants Fillers…NOT Surgery. What do I do? Dear Catherine, I’m seeing a trend where a cosmetic patient comes to me wanting a “liquid facelift” they heard about or a [...]

My Botox Patients Are So Cheap!

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine Topic: My Botox Patients Are So Cheap! Dear Catherine, I have a group of patients who come in for the “Barest of Botox” and that’s it. They get their 10-20 units of [...]

Is Your Receptionist Helping or Hurting?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question:  Is Your Receptionist Helping or Hurting? Dear Catherine, I can hear my receptionist on the phones and I cringe. No matter how many times I tell her what to [...]

Does your receptionist need phone skills?

Ask Catherine This Week’s Question: Does your receptionist need phone skills? Dear Catherine, I can hear my receptionist on the phones and I cringe. No matter how many times I tell her what to say, she will often say something random and loses the caller. Just today I heard her say, “No, we don’t do that.” and [...]

Thank Your Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine Today's Topic: Thank Your Patients Dear Catherine, Thanksgiving is coming up and it feels like the right time of year for me to thank my patients but there are rules in our industry [...]

69 Days Left to Reach Your 2014 Revenue Goals

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine Today's Topic: 69 Days Left to Reach Your 2014 Revenue Goals Dear Catherine, I was going through my numbers this past weekend and compared them against last year’s. The good news is [...]

How to Grow a Word-of-Mouth Plastic Surgery Practice

“So, how did you hear about Dr. Smith?” That is the most important question you should be asking every single patient walking through your door. If you’ve got your systems set up correctly, 7 out of 10 of these new patients should answer with one of your current patients’ names. A word of mouth referral [...]

Generational Marketing

When reaching out to patients in multiple age groups, one size does not fit all.  Growing up in the 1950s was different than growing up in the 1980s. Gen Xers tend to embrace individuality and are comfortable with technology, using it to communicate and take in new information. Baby boomers, on the other hand, often [...]