Aesthetic Marketing

>Aesthetic Marketing

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients so I banned usage of cell phones during the workday. [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it and I’m not sure it’s worth it. I'm also wondering [...]

How Can We Convert More Surgical Consultations?

  Ask Catherine This Week’s Question: How Can We Convert More Surgical Consultations? Dear Catherine, I have been in practice for more than 20 years and have watched it get more difficult and expensive to attract new cosmetic patients. As a matter of fact, I’ve been paying $25,000 per month on Internet Marketing and that [...]

How To Use Social Media to Attract New Cosmetic Patients

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: How To Use Social Media to Attract New Cosmetic Patients Dear Catherine, I recently hired a new receptionist and she tells me social media attracts new cosmetic patients. I have [...]

5 Frustrations You’re Most Likely Facing too…

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: 5 Frustrations You’re Most Likely Facing too… Dear Catherine, When I first got into practice, I was one of only 3 plastic surgeons in my area. I was busy [...]

Your Patients Are in Control of Your Success?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Your Patients Are in Control of Your Success? Dear Catherine, A disturbing thing is happening to me online. My staff has brought to my attention that I’ve gotten several [...]

Avoid Revenue “Melt Down” this Summer

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Question: Avoid Revenue “Melt Down” this Summer Dear Catherine, My practice typically slows down this time of year and I’d like to avoid it this summer so your input is much appreciated. [...]

Avoid the Summer Slow Down

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. Register Now >> Ask Catherine This Week’s Q&A Topic: Avoid the Summer Slow Down This Week’s Question: Dear Catherine, Every year, my practice slows down considerably in the summer. There are more holes in my schedule and more [...]