Case Studies

Case Studies


Patient Newsletter
Description:
A plastic surgeon mailed a 2-sided self-mailer to his patients outlining new procedures available for rejuvenation.

RESULTS TO DATE:

  • 5 Face Lift Consultations; 2 Surgeries
  • Brow Lift
  • 2 Blephs
  • 5 Botox and Wrinkle Fillers

Patient Testimonial
Description:
Cosmetic Dentist sent out a large postcard with a patient photo and personal testimonial to his patients and the neighborhood.

RESULTS TO DATE:

  • 5 Appointments
  • 4 Procedures

Dinner Seminars
Description:
Females from the community were invited to an informational dinner at three high-end restaurants.

RESULTS TO DATE:

  • Booked $52,250 in Procedures
  • Pending Procedures $59,200
  • Added 158 New Patient and Prospective to Database Increased Name Recognition in Community Increased Word-of-Mouth Referrals

Email Marketing
Description:
Plastic Surgeon sent a specially-designed email to his patients regarding Botox

RESULTS TO DATE:

  • 10 Botox Procedures Booked
  • 4 Booked Surgical Consultations
  • 3 Booked Laser Procedures

Patient Open House
Description:
Open House. Sent 1,800 invitations to existing patients who, in turn, invited their friends, family and colleagues. Also invited the surrounding neighborhood alliances such as spas, salons and retail stores. The vendors were on hand to discuss their products and services.

Intangible Benefits::

  • mailing to patient database reconnects the physician to his/her patients
  • increased word-of-mouth
    built goodwill with the patients
  • several aestheticians attended and will begin referring their clients
  • staff was excited and motivated to reconnect with the patients

RESULTS TO DATE:

  • $18,000 in sales from booked procedures, retail and treatments

Collaberative Event
Description:
Four non-competing specialties invited their patients to a high-end hotel for an evening of fun and education…

Intangible Benefits::

  • increased exposure in the community
  • increased word-of-mouth referrals
  • networked with neighborhood spas, salons and non-competing specialties

RESULTS TO DATE:

  • 155 Attendees
  • 3 Face Lift Consultations; 1 Surgery
  • 1 Rhinoplasty
  • 15 Botox & Fillers
  • Misc. Inquiries: 8 Procedures

Call us Today at 877-339-8833 to discuss a marketing plan for you to grow your aesthetic practice.

2014-07-02T00:53:45+00:00 By |Cosmetic Surgery Marketing|