Following Up AFTER the Consultation

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This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused [...]

Converting Plastic Surgery Consultations

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Ask Catherine, This Week’s Q&A Topic: Converting Plastic Surgery Consultations         This Week’s Question: Dear Catherine, Converting plastic surgery consultations is getting harder. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up [...]

How to Convert Callers to Appointments

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Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I [...]

2017 Plan for More Cosmetic Patients

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This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We [...]

How to Get a Handle on Social Media

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Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients [...]