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Selling the Invisible:

By |Plastic Surgery Marketing|

Dear Catherine, More and more I find cosmetic patients coming to me to fix some work they had done elsewhere. Why are they not choosing me initially? I am not the cheapest but I am fairly priced for my skill and expertise so what is going on? I cannot imagine why cosmetic patients would risk [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

By |Cosmetic Patient Attration, Cosmetic Patient Marketing, Finding Good Staff, Hiring Staff, Marketing Strategies, Marketing Strategies for Plastic Surgeons, Marketing Tips, More Cosmetic Patients, Staff Training, Successful Strategies|

If you’re even considering hiring a consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat and tears [...]

Following Up AFTER the Consultation

By |Cosmetic Patient Marketing, Cosmetic Surgery Marketing, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward with their surgery and [...]

Converting Consultations to YES

By |Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Finding Good Staff, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]

How to Convert Callers to Appointments

By |Aesthetic Marketing, Cosmetic Patient Attration, Cosmetic Patient Marketing, Plastic Surgery Marketing, Staff Training, Successful Strategies, Webinars|

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I tell them what to say, they will often say something [...]

2017 Plan for More Cosmetic Patients

By |Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing|

This Week’s Question: 2017 Plan for More Cosmetic Patients.       Dear Catherine, This past year was bumpy for my cosmetic practice. I had really good months and then several slow months that had me dipping into my reserves to cover my overhead. We spent a lot on marketing efforts but the results were [...]