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Plastic Surgery Cash Surge Strategy

By | 2017-08-29T17:54:19+00:00 August 17th, 2017|Cosmetic Patient Attration|

Looking for a plastic surgery cash surge strategy that makes you money? Here it is... When cosmetic patients are in your office, they should stay focused on one thing – YOU and YOUR SERVICES. Get rid of the People magazines, turn off the TV and stash anything else that distracts your patients from education about [...]

Cosmetic Patient Summer Marketing Tips

By | 2017-07-28T17:27:50+00:00 May 28th, 2017|Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing|

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

Grow a Multi-Million Dollar Cosmetic Surgery Practice

By | 2017-07-28T04:12:17+00:00 May 22nd, 2017|Cosmetic Patient Attration|

If you want to grow your multi-million dollar cosmetic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise, have professionally-trained staff promote you as the Best Choice and enjoy a smoothly-run practice that runs like clockwork with OR without you there, then this is the most important post [...]

Selling the Invisible:

By | 2017-07-28T17:52:01+00:00 May 9th, 2017|Plastic Surgery Marketing|

Dear Catherine, More and more I find cosmetic patients coming to me to fix some work they had done elsewhere. Why are they not choosing me initially? I am not the cheapest but I am fairly priced for my skill and expertise so what is going on? I cannot imagine why cosmetic patients would risk [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

By | 2017-09-11T16:07:37+00:00 April 16th, 2017|Cosmetic Patient Attration, Marketing Strategies for Plastic Surgeons|

If you’re even considering hiring a consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat and tears [...]

Following Up AFTER the Consultation

By | 2017-07-25T00:02:22+00:00 February 27th, 2017|Cosmetic Patient Marketing, Cosmetic Surgery Marketing, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

This Week’s Q&A Topic: Following Up AFTER the Consultation   Dear Catherine, Every couple of weeks, I meet with my staff to go over our numbers. They report how many consultations we had, how many surgeries, etc. It finally dawned on me we only focused on the patients who moved forward with their surgery and [...]

Converting Consultations to YES

By | 2017-07-24T23:59:09+00:00 January 28th, 2017|Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Finding Good Staff, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

Ask Catherine, This Week’s Q&A Topic: Converting Consults to YES         This Week’s Question: Dear Catherine, We are having a harder time converting cosmetic patient consultations. We will have a full day of consultations, back-to-back, and NOT book surgeries or other big-ticket procedures. I’m spending up to an hour with the prospective patient [...]