Blog

Home>Blog>

The Truth About New Cosmetic Patient Leads

By |Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing|

There is nothing fast, easy or cheap about new patient lead generation for plastic surgeons today. While you do have many options to get noticed from your Internet efforts, it’s going to cost either time or money….or both. For example, ➢ You redesign your Website (again) so it’s state-of-the-art. That cost you $10K-$50K. ➢ But [...]

Creative Ways to Cross Sell Your Cosmetic Services

By |Cosmetic Patient Marketing, Marketing Strategies for Plastic Surgeons, Plastic Surgery Marketing|

The easiest decision for your cosmetic patients to make is the one made AFTER their initial decision to choose you for aesthetic rejuvenation. In other words, if they have already said yes to you, they are much more likely to continue to say yes if offered additional services. This one concept can increase your revenues [...]

Grow Cosmetic Surgery Practice 5 Ways

By |Aesthetic Marketing, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing|

A popular saying in business is, “The Money is in the Metrics” and it’s as true for the cosmetic surgery practice as it is for the Fortune 500 Company. Here’s what I mean. You most likely ask yourself often what is the best way to grow your cosmetic surgery practice? Is it SEO? PPC? Directories? [...]

Plastic Surgeon Frustrations

By |Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing|

I was a co-moderator at the Global Aesthetics Conference in Miami where the topic centered around plastic surgeon frustrations. We had a lively discussion with the panelists Donn Chatham, MD (Facial Plastic Surgeon, KY), Ryan Greene, MD (Facial Plastic Surgeon, FL) and Mathew Knight, MD (Cosmetic Dermatology, FL). Maybe as a plastic surgeon, you are [...]

Plastic Surgery Emails Get Spammed

By |Aesthetic Marketing, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

Plastic Surgery emails get spammed and the plastic surgery practice isn't aware of it. They most likely think they are staying in touch with plastic surgery patients because they regularly send emails with special announcements, promotions and invites. But what they may not know is up to 80% of their emails are not even getting [...]

Cosmetic Patient No-Shows Are a Problem

By |Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

It can be frustrating to watch your staff stand around waiting for a patient who is not showing up and you are also left in a “holding pattern” which isn’t good for your mood or your pocketbook. There are lots of reasons why cosmetic patient no-shows are happening in your practice: We live in a crazy busy world so [...]

Do You Have a Cosmetic Patient Deterrent Department?

By |Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Finding Good Staff, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

Some plastic surgery practices have staff that act like a cosmetic patient deterrent department. It’s difficult to believe but your staff’s demeanor is getting almost as important as your surgical skills. Crazy! The social media world has changed everything. Patients now feel the need to share their every thought, experience (and meal) with everyone else. [...]

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

By |Aesthetic Marketing, Cosmetic Patient Attration, Cosmetic Patient Marketing, Cosmetic Surgery Marketing, Marketing Strategies for Plastic Surgeons, More Cosmetic Patients, Plastic Surgery Marketing, Staff Training|

Use this checklist to avoid wasting money on slick internet marketers.  Some are very good and some use their excellent marketing skills and ninja Internet tricks to sell you on their “get rich quick” schemes.  This checklist should help you identify who could best grow your cosmetic practice revenues:               No Experience in the Aesthetic Industry [...]