You are already busy caring for your patients, keeping your staff
happy, running your practice and now you’re supposed to blog as
Is blogging really going to make any difference to your bottom
line or is it simply another distraction and time-waster?
To help you decide if its worth the effort, consider this:
1. The competition for online visibility is fierce and thousands
of new websites are added to the mix every single day. In fact,
the amount of content produced online today every 48 hours is said
to be equal to all of the content created from the beginning of
time to 2003. So, if you want to compete seriously online and get
results, your static website isn’t going to cut it anymore.
2. Your blog fuels your SEO efforts. The search engines
(especially google) love fresh, interesting, continual content and
will reward you for it by ranking you higher than your competitors
who don’t bother blogging. That gives you a competitive edge.
Every time you publish a new blog post, you add a new page to your
website that can be crawled and indexed by search engines. So,
each time you publish a new blog post, you gain a new opportunity
to show up in the search listings and be found. That means if you
blog only once a week for a year, you will add 52 new
opportunities for prospective patients to find you online.
3. 60% of businesses who blog acquire more customers, according
to a recent HubSpot survey.
4. Blogging lets you share your expertise. It’s an easy way for
you to position yourself as an aesthetic rejuvenation expert. All
you need to do is share your expertise, opinions, perspectives,
stories, and resources.
5. It creates free PR for you. Journalists are always looking for
content from industry experts. You make their job easier by
providing that content. You, in turn, are profiled as the expert
on that topic and that goes far with the prospective patient who
is looking for the best choice in physicians.
6. Blogging is the place to let your brand’s personality shine
and show prospective patients what you’re all about.This is how
you differentiate yourself from your competitors. Nobody is like
you so blogging lets prospective patients get to know you so they
are comfortable enough to contact you for a consultation.
7. Your blog is the heart of all of your content marketing
efforts. It’s fodder for Facebook, Twitter, LinkedIn and all other
social networking sites so it creates a two-way conversation with
your current patients, their friends, and prospective patients
searching for aesthetic services.
8. BLOGs are exactly where your patients hang out. They read blogs
from other “Moms”, beauty and health blogs, and your blog if you
make it interesting.
As you can see, these are 8 good reasons why you want to get
started with blogging and/or keep it up if you are currently
Do you already have a blog?
If so, what is YOUR experience?
If not, why haven’t you started blogging yet?
Leave a comment below.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying