This Week’s Question: The Best Cosmetic Patient Marketing Plan
The problem is my revenues are inconsistent. I’ll have a couple of great months where I’m super busy and then its dead the next month.
And the consultations are inconsistent too. Sometimes the consultations go very smoothly and the patient books and sometimes, I can have a full day of consults where nobody books.
I am spending many thousands per month on marketing for new cosmetic patients. A big majority of my profits goes to spending money on google adwords and banner advertising and the rest is divided up between local magazine print ads and social media advertising.
How can I set up a marketing plan that gives me more certainty? I want to know that what I’m doing works EVERY month.
Dear Dr. B,
That is getting to be a very popular question so thanks for asking.
Doesn’t it seem like it’s getting more difficult, and a lot more expensive, to CONSISTENTLY attract new cosmetic patients to your practice?
This is because it IS getting more difficult to attract patients.
Technology, competition and the Internet are changing everything in our industry.
It’s not your imagination and it’s not necessarily what you’re doing. You could be doing many things right but its just not enough for today’s crowded marketplace.
Here’s the problem…
You can no longer focus on just one or two marketing ideas to attract cosmetic patients to you.
It doesn’t work because, these days, your new patients are living in a multi-channel world.
Cosmetic Patients Today….
– check their email
– check Facebook
– check in with friends
– google it and on and on…
What this means is to get their attention, you need a multi-prong approach to hit your
new prospective patients on multiple channels.
So you are suddenly everywhere and you become the obvious choice in a crowded marketplace.
The secret is to set up a SYSTEM for creating a powerful marketing plan so that you can:
- Generate cosmetic patients and cash surges on a whim…because you set up a predictable profit-producing machine;
- Predictably and reliably acquire new cosmetic patients throughout the year;
- Increase your average customer’s lifetime value so that EVERY patient is worth more to you…today, tomorrow and far into the future; and
- Generate more referrals because you have a system in place
Do you have a marketing plan in place?
How do you ensure it gets implemented?
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying