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So far Catherine Maley has created 378 blog entries.

Make It Impossible for Patients to Say “No”

If you buy anything at Nordstrom, you know that if anything goes wrong with it or you are unhappy in any way, they will take it back…no questions asked. In fact, Nordstrom’s guarantee is what built their business. The confidence of knowing that they will take back anything (even if you didn’t buy from them) [...]

Plastic Surgery Cash Surge Strategy

Looking for a plastic surgery cash surge strategy that makes you money? Here it is... When cosmetic patients are in your office, they should stay focused on one thing – YOU and YOUR SERVICES. Get rid of the People magazines, turn off the TV and stash anything else that distracts your patients. They need to [...]

Cosmetic Patient Summer Marketing Tips

If you believe the world of cosmetic rejuvenation comes to a halt during the dog days of summer – think again. There are plenty of cosmetic patient summer marketing tips to keep your revenues sizzling this summer.  Times have changed. Whatever used to be true about cosmetic patients years ago is different now thanks to [...]

Grow a Multi-Million Dollar Cosmetic Surgery Practice

If you want to grow a multi-million dollar cosmetic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise, have professionally-trained staff promote you as the Best Choice and enjoy a smoothly-run practice that runs like clockwork with OR without you there, then this is the most important post [...]

Why Cosmetic Patients Will Pay More Than You Think

It's important to know why cosmetic patients will pay more than you think. Here is why: Plastic surgeons are in a very competitive market and feeling the pressure to drop prices.Their coordinator tells them regularly about the consults they lose because a competitor offered a better price so the patient went with them. When you [...]

When Does it Finally Make Sense to Use a Cosmetic Practice Consultant…Especially if You’ve Tried Everything Else in the Past?

If you’re even considering hiring a cosmetic practice consultant than it probably makes sense to hire the RIGHT consultant assuming you’re crystal clear on what you are wanting to accomplish and here’s why….. You’re probably closer to winning than you might think. Consider this…. You already did the hard part. You put the blood, sweat [...]