I’m getting more and more stress calls from aesthetic physicians saying they need help. Their phones have stopped ringing, the reception area is a ghost town and their staff is way too busy doing nothing. Help!
Ok, let’s regroup. First, we need to check your mindset – otherwise known as attitude.
Have you ever heard that saying “If you believe it’s true or you believe it’s not – you’re right?” What are you saying to yourself? Are you coming from a place of abundance or from scarcity? The aesthetic physicians who will fare better are those who believe and are open to opportunities. Open your mind and eyes to “see” the opportunities and what you can do now to combat the negativity going on around you.
By the way, aesthetic patients have not vanished. In my book “Your Aesthetic Practice/What Your Patients Are Saying” I remind you there are many social trends driving their needs. Let’s not forget there are 76 million baby boomers who still want to look and feel good. They may need more prodding from you but their initial want is still there.
Here’s a secret in marketing. Always cater to the wants of an aesthetic patient on an emotional level. Remind them how your services will make them feel better, more alive and younger. And, stay in touch. You must build a relationship with these patients who may be rethinking and re-prioritizing their needs. Simply communicating with them regularly and letting them know their options should be enough to get them to come back.
Help your aesthetic patients see the opportunities as well. Perhaps they have backed away from more expensive surgical procedures so this is the perfect opportunity to educate them on what you can do for a lot less money and downtime (fillers and Botox). The more you connect with them now on the smaller procedures, the more likely they will be to stay with you for the bigger procedures.
Keep a good attitude – keep in touch with your aesthetic patients – keep your revenues flowing.
Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.
Thank You, and I encourage you to leave any comments
or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice
and President, Cosmetic Image Marketing