Skilled, educated, and experienced surgeons all over the nation call me almost every day complaining about today’s aesthetic patients.
They tell me the majority of patients they are attracting to their practice through Internet and advertising efforts are ridiculous.
Most of these “looky-loo patients” are price shoppers who haven’t got a clue about the education and training that goes into the good result they expect. They don’t know the difference between a skilled surgeon who’s had years of experience and a weekend-trained physician with good marketing and a charming personality. And worst of all? These patients want a fantastic result and great service, yet they don’t want to pay for it!
These types of patients believe aesthetic medicine is a commodity and they actually think anyone who calls themselves “Dr.” can make them look better. Really?
This is a dangerous trend in consumerism for the aesthetic market because most of the time, you really do get what you pay for.
There is a better way to attract aesthetic patients who appreciate and will pay for your expertise.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying