Here’s a quick exercise that puts aesthetic marketing in perspective. Open your surgery schedule and look at the last 30 – 100 surgeries you performed and ask yourself this:
Where did those surgical patients come from?
Did they come from your Website?
From your printed ad?
From another patient who referred them?
From a current patient who’s ready for more?
The last survey I did with my physicians they told me that, without fail, at least 70% of the surgeries they performed came from current patients and their referrals.
Then I have to ask, why wouldn’t you, in turn, spend 70% of your resources on your current patients who return and refer?
Don’t you think you’d get a better return?
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying