Aesthetic Marketing

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The Quickest Path to More Patients

“So, how did you hear about Dr. Smith?” That is the most important question you should be asking every single patient walking through your door. If you’ve got your systems set up correctly, at least 6 out of 10 of these new patients should answer [...]

Avoiding Seasonal Highs and Lows

Doesn’t it seem like it’s getting more difficult, and a lot more expensive, to CONSISTENTLY attract new cosmetic patients to your practice? That’s because it IS getting more difficult to attract a steady flow of patients month after month. Cosmetic revenues can be sporadic at best for [...]

Plastic Surgery Emails Get Spammed

Plastic Surgery emails are spammed and the plastic surgery practice doesn't know it. They are regularly sending emails with special announcements, promotions and invites. So they think they are staying in touch with their plastic surgery patients. But what they don't know is up to [...]

How to Convert Callers to Appointments

Ask Catherine This Week’s Q&A Topic: How to Convert Callers to Appointments This Week’s Question: Dear Catherine, I run a busy practice and have three receptionists handling the calls. One of them is excellent and the other two need help. No matter how many times I [...]

How to Get a Handle on Social Media

Ask Catherine: Dear Catherine, A majority of my staff are under 30 and they were constantly on their cell phones and work computers “connecting” on social media and it was driving me nuts. It was distracting them from focusing on the practice and the patients [...]

Profitable Cosmetic Patient Events

This Week’s Q&A Topic:  Profitable Cosmetic Patient Events Dear Catherine, My staff and I are considering doing a cosmetic patient event to get and keep things busy for the rest of the year. However, it seems like a lot of time, money and effort goes into it [...]