Catherine Maley, MBA

You are Here » Home » About Us » Catherine Maley, MBA

Catherine_ nobookMy career started at the Illinois State Medical Society in the mid-80’s as a Staff Coordinator working with physicians from various specialties. Then, I transferred to the California Medical Association in San Francisco to run the House of Delegates and work side-by-side with the Executive Committee. I got a good understanding of the challenges, threats, and opportunities facing physicians.

Since I knew my true calling was marketing and sales, I spent the next 15 years selling for Fortune 500 companies where I always ranked in the top 15% of sales people nationwide. I then joined the dot-com boom, here in the Silicon Valley, as the national sales manager, marketing manager, and product development manager for two start-ups. That really got my entrepreneurial spirit going and the experience taught me how important it was to not only have great ideas, but also execute them quickly.

I turned 40 and was showing a bit of “wear and tear”. I wanted to stay competitive in the business world as well as the social world, so I started shopping around for physicians who knew Botox, fillers and lasers. However, I found the level of patient relations at that time to be less than stellar. For the most part, I was listening to curt, unfriendly, and unhelpful receptionists. I would visit an office and feel like I was interrupting them with my whimsical cosmetic needs and I was often kept waiting so long, I would get frustrated and leave!

I knew aesthetic medicine was heating up with 76 million Baby Boomers wanting to look good while government regulation was strangling managed care. It was obvious the demand was going to skyrocket as well as the supply of physicians who wanted to control their own livelihoods. I knew aesthetic physicians who are serious about winning and positioning themselves to be the perfect choice could use my varied skill sets and marketing, advertising, sales, and customer service savvy to effectively run successful cash-paying practices, so here I am.

I now speak at medical meetings all over the US, Canada and Europe and write for the top medical trade publications in the industry. I consult with the Top Docs in the industry as well as industry vendors. My creative team of designers, copywriters, web masters, videographer, mail house, and print shop provides custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Cash Puppy

On a personal note, I live and work in Sausalito, CA. It’s a small community in the winter, and a booming tourist spot in the summer since it’s located right over the Golden Gate Bridge and has breathtaking views of San Francisco and sail boats.

P.S. Cash is our office mascot and can often be heard barking when I’m on the phone. Sigh…

Published Articles

  • Use Financing as a Negotiation Tool, PSP
  • Understanding the Patient to Close More Procedures, ASPS PSN
  • 5 Beliefs That Cost You Thousands of Dollars, PSP
  • How to Market Your Practice Beyond Your City, HealthyAging
  • Tips to Avoiding Unhappy Patients, AACS Surge Magazine
  • Men Want to Look Good Too, Australian Advanced Aesthetics
  • Don’t Let the Lazy Days of Summer Melt Your Profits, ASAPS Aesthetic Surgery Journal
  • Tailoring Your Services to the Aesthetic Patient, AACS Surge Magazine
  • Customizing and Tailoring for Patient Needs, Merge Magazine
  • How to Work with Power Point to Create Presentations, PSP
  • To Blog or Not to Blog? Healthy Aging
  • Marketing Tips, ASPS PSN
  • How to Sell Retail Profitably in Your Aesthetic Practice, PSP
  • Marketing New Cosmetic Services Internally and Externally, Office-Based Facial Cosmetic Surgery, PSP
  • Reclaiming Profits in Your Practice, PSP
  • Virtual Consulting, Interviews with Top physicians throughout the US, PSP
  • What To Do With Fat? Interviews with physicians from around the US, PSP
  • How Doctors Throughout the US are Weathering the Economic Storm, Interviews with physicians from around the US, PSP
  • Promoting Your Aesthetic Services in the New Economy, PSP
  • How to Build a 100% Referral-Only Practice, PSP
  • The War of Wrinkle Relaxers, Interviews with physicians throughout the US,PSP
  • Developing an Effective Succession Plan for Your Practice, Facial Plastic Surgery Clinics Journal
  • 9 Worst Advertising Mistakes, Facial Plastic Surgery Clinics Journal
  • The Value of One Patient, Facial Plastic Surgery Clinics Journal
  • Selling the Invisible: 7 Simple Strategies to Increase Your Closing Ratios, ASAPS Aesthetic Surgery Journal
  • Beyond the Basics, MedEsthetics
  • When the Going Gets Tough, The Tough Go Marketing, co-authored with Neil Baum, MD, The Journal of Medical Practice Management
  • Branding Your Medical Practice, co-authored with Neil Baum, MD, The Ochsner Journal
  • Getting to the Top of Google Search, co-authored with Neil Baum, MD, The Ochsner Journal
  • Developing an Internet Presence for Your Practice, co-authored with Neil Baum, MD, The Ochsner Journal
  • The Patient Consultation – From the Patient’s Point of View, PSP
  • 10 Steps to a Successful Patient Consultation, Plastic Surgery Products
  • Marketing Your Aesthetic Practice in 2008, Plastic Surgery Products
  • Customizing Technology to Suit Patient Needs, Cosmetic Dermatology Times
  • How to Reclaim “Lost” Patients, Plastic Surgery Products
  • Patient Information Tools to Close More Procedures,Plastic Surgery Products
  • Targeting Different Patients with Different Messaging, Plastic Surgery Products
  • Purchasing Equipment with Your Patients in Mind, Plastic Surgery Products
  • How to Make Your Website Interactive, Plastic Surgery Products
  • 5 Things You Can Do Now to Grow Your Practice by 20% This Year, Plastic Surgery Products
  • Developing Rapport with the Aesthetic Patient, Plastic Surgery Products
  • Understanding Staff Needs, MedEsthetics
  • The Decision-Making Process of the Aesthetic Patient, MedEsthetics
  • Business Software Solutions that Meet the Needs of MediSpas and Medical Aesthetic Practices, MedEsthetics
  • How to Design a Killer Ad That Gets a Response, MedEsthetics

Webinar Guest Speaker

  • Internal Marketing Strategies and External Media Marketing, ASAPS
  • Patients to Profits: Smart Marketing Strategies, Greenbranch Publishing
  • How to Market Palomar Services to Your Aesthetic Patients, Palomar Technologies
  • Aesthetics 101: Is it for Me?, Reliant Technologies
  • From “Brand to Buzz” – Effectively Marketing the Aesthetic Practice, CareCredit
  • How to Grow Your Practice Through Skin Care Sales ,Cosmedical Technologies
  • How to Use Photography to Close More Procedures, Profect Medical
  • 10 Easy Ways to Use Your Microdermabrasion System to Grow Your Aesthetic Practice, Aesthetic Technologies
  • 3 Simple Things You Can Do to Help Search Engines Find Your Website, Etna Interactive
  • Shape Your Bottom Line in 2009, Eclipse

My Own Webinars for My Followers:

  • New Patients – What’s Working?
  • See A Surge of Patients in 30 Days
  • Differentiating Yourself
  • How to Communicate Effectively With Your Patients
  • How to Become Famous in Your Community
  • What You Can Do to Have a Successful Year
  • How to Get Your Phones to Ring
  • How to Recession-Proof Your Aesthetic Practice
  • How to Make 2010 Better Than 2009
  • Anatomy of a 2- Million Dollar Aesthetic Practice
  • Podcasts
  • Where is Facial Aesthetic Medicine Heading?
  • Interviews with Edwin Williams, MD and Theda Kontis, MD
  • 5 Easy Ways to Grow Your Practice by 20% in One Year by Catherine

Medical Association Affiliations

  • American Society of Plastic Surgeons (ASPS)endorsed YAP book and carry our products in members store
  • ASAPS AAFPRS Multi-Specialty AACS Buyer’s Guide – carry products
  • Creative Age Publications – carry products
  • Canadian Association of Aesthetic Medicine (CAAM)
  • Pacific Training Institute of Facial Aesthetics (PTIFA)
  • International Association of Physicians in Aesthetic Medicine (IAPAM)

Education and Related Experience

MBA, University of San Francisco

BS, Marketing, Golden Gate, San Francisco

California Medical Association (CMA), House of Delegates Coordinator

Illinois State Medical Society (ISMS), Staff Coordinator

I was thoroughly impressed with her style, professionalism, in-depth knowledge. I asked Catherine to participate in the four day MBA Practice Management & Development Program at the 10th International Facial Plastic Symposium this past year. I was thoroughly impressed with her style, professionalism, in-depth knowledge of not only the aesthetic industry but the aesthetic Patients concerns and desires.

Her book, which primarily addresses internal marketing, is absolutely right on and we have incorporated many of her recommendations into our aesthetic practice. I certainly find there to be a tremendous amount of information on the Aesthetic Profits website as well as an extremely useful tool. I believe this will save us a considerable amount of time, money and also result in more callers converting to consultations and ultimately affect the bottom line of our conversion rate. Great Site!

Doctor Edwin WilliamsEDWIN F. WILLIAMS, III, MD

Catherine has proven to be a valuable asset at my annual medical conference held for surgeons. Her talks are well attended and she’s got a gift for educating physicians and staff n an entertaining and inspiring way. Her incites are invaluable to my conference attendees who are there to learn how to stay in front of their competitors an how to grow their aesthetic practices.

Phillip LangsdonsPHILLIP R. LANGSDON, MD

Catherine: I can honestly say you have more knowledge about managing a cosmetic practice than anyone I have talked to and you carry with your presentations the enthusiasm and energy that makes people want to listen to you. Your presentations were excellent and I did not realize that my new employee has your book and tapes. Thanks for your help.


I shared the podium with Catherine Maley at the 5th Annual Facial Cosmetic Surgery 2009 Conference and saw first hand how know-ledgeable she was about us as physicians, business people and marketers. I gathered a lot of insight about present day marketing from Catherine and her engaging personality just added to her wealth of knowledge. Her insights about how to promote aesthetic services were invaluable to we physicians who want to succeed.


Thank you for sharing your knowledge during the meeting. It was by for the best meeting I have ever attended.


It was terrific to see you in action on Saturday! You are super fun to watch and listen to! I could not wait to come home and tell my husband what and amazing presentation you did. You have ideas that are unstoppable and you communicate those ideas in a rapid and very forth giving way. I wish I could CLONE YOU. I would have the most successful MediSpa on the planet! I ordered our book and if you find yourself in my neck of he woods please don’t hesitate to call me and come by!