Catherine’s Book

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What You Don’t Know About the Cosmetic Patient Can Cost You Dearly

You aesthetic Practice, what your patients are saying, by Catherine Maley

The answers are in my popular book where I interviewed cosmetic patients of all demographics to find out what they want from you and what it will take for them to decide you are the BEST CHOICE over all other choices.

You are busy and barely have time to run your practice so I kept this book direct and succinct. There is no fluff. There are only insights and strategies to help guide you through the mind of the aesthetic patient.

And, this book includes lots of money-making marketing ideas that are easy to execute.

Use this as part of your staff training to ensure everyone on your team understands the mindset of the cash-paying patient.

Enjoy and I look forward to your feedback –

Catherine’s outstanding book is an excellent overview and resource regarding marketing an aesthetic medical practice. It begins where marketing should begin, with the patients themselves. Excellent survey results reveal what the patients want and don’t want. There are many practical tips on patient relations, rapport building, the consultation process and decision making. Emphasis is placed where it should be; on internal marketing strategies. External marketing is put in excellent perspective and the author makes it clear it should not even be attempted until the infrastructure is in place and the internal marketing strategies have been fully implemented. This outstanding piece by Catherine Maley, MBA, should be a welcomed addition to any aesthetic physician’s library and will provide an excellent outline for not only physicians in early practice but for mature practices as well. It has certainly been helpful to me to have the pleasure of reviewing this book.


Catherine provides an excellent framework to create and grow an aesthetic practice. She thoughtfully details each step of the process from intake, to consultation through post-operative care. Her paradigm shifts the mind set from medical practice to top-tier service provider. This guidebook is required reading for all members of our team.


Catherine really understands the aesthetic patient and what they want and need. I highly recommend this book to any physician wanting to grow their aesthetic practice.


Catherine’s book Your Aesthetic Practice has become mandatory reading for all my staff. It has helped to transform my practice from almost entirely insurance- based to increasingly cosmetically driven.


Physicians spend many years learning how to best treat the medical needs of our patients. However, no one taught us the non-medical aspects of how to actually care for them as people. As physicians we long resisted the concept of – marketing- Ms. Maley as written this superb guide so both you and your staff can let patients know what you can offer them in a compassionate environment.


Surgeons early in their career and seasoned ones alike will find insights and useful observations as they read.