I just returned from Vegas and, except for the smoke, it was a great conference.
The practice management session was packed. It was standing-room only and the hot spot to be. I reminded the audience that it is no longer about the surgery. It’s about the marketing and the business of surgery.
The attendees were learning cutting edge strategies for patient-attraction and which technologies made most sense for aesthetic practices to invest in.
These conferences are a great way to learn what’s new from vendors, colleagues and speakers.
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying