But what you may not know is up to 25% of your emails are not even getting into your patients inbox! They are going straight to the Spam folder and you don’t even know it.
The Internet providers are adding more spam filters than ever to protect their customers from unwanted email so your email could be getting mixed in with the real Spam.
Here are some of the biggest reasons your emails are hitting the spam folder and not getting to your cosmetic patients:
Your cosmetic patients did not “opt-in” to receive your emails.
Just because they checked a box on your patient intake form, does not mean they have given you express permission to email them. So, it’s super helpful if they agree to get email from you by having them opt-in to your Website to receive communications from you. And, to avoid them hitting the Spam button, add an unsubscribe message at the top of the email.
Your “From” information is confusing
Be sure your patients recognize the name you use in the “from” section. Many practices have a “MedSpa Name” or “Practice Name” different from the surgeon’s name so use the name most likely to be recognized by your patients or they will hit the spam button.
You have Low Mailbox Usage
Mailbox providers look at the ratio of active to inactive email accounts on your list so you want to “clean” your email list periodically of any subscribers who haven’t opened your emails in the last 6 months. You don’t want to delete them but you do want to put them in a new list and mail a special message to them to re-engage them. You need them to opted back in and NOT hit the Spam button!
You Use Spam Trigger Words
There are many of them but here are the popular ones used for our industry: amazing, click here, congratulations, for only ($), great offer, order now, special promotion, winner. For more trigger words, use this free tool at www.ISnotSpam.com to score your emails and lose the trigger words.
You have too many spam complaints
Maybe they don’t remember you or like you if you were ignoring them for years and now you are emailing them out of the blue. Your best defense is to let them easily unsubscribe so they can opt out without hitting the spam button. Do NOT make them re-enter their email address or answer questions as to why they are opting out. Just let them unsubscribe.
These details matter a lot if you are using email marketing to stay in touch with your current patients so they return and refer.
Join Me for My Last Free Online Training of the Year:
“Email Marketing from Start to Finish”
Thursday, November 16
12 PM EAST COAST / 9 AM WEST COAST
3 PM EAST COAST / 12 PM WEST COAST
You will discover:
- What you can do to avoid Spam Filters
- How to get your emails opened in 2018
- The most important component of the email
– Scripts to ensure your staff books the callers
– More scripts to convert the consults to a Yes!
How are your own email stats?