This Week’s Question: 5 Frustrations You’re Most Likely Facing too…
When I first got into practice, I was one of only 3 plastic surgeons in my area. I was busy and all was well.
Now, years later, the competition has grown to a ridiculous level. It seems like everybody is offering cosmetic services in my area even though they are not trained as well as I am.
It’s gotten so competitive, I don’t want to do this anymore. I’m just throwing more money at advertising and not getting anything back.
Rather than try any more to grow my own practice, I’m considering becoming the “traveling surgeon” and working a couple of days a week at other practices or med-spas to offer my services to their patients.
Have you seen this work well for other surgeons in my situation?
Hello Dr. B,
Thank you so much for your open and honest thoughts. Many surgeons are feeling the way you do so you are not alone.
I have seen surgeons work at other practices for additional income. It’s not the most optimal, though, because then you are growing someone else’s practice rather than your own.
Before you decide to go in that direction, please consider this first. Here are 5 frustrations with solutions that answer many of your concerns:
5 Frustrations You’re Most Likely Facing Too…
Over my 16 years of working with plastic surgeons to grow their cosmetic practices, I’ve Identified 5 MAJOR Frustrations they continuously face when seeking to GROW their practice and here they are:
You’ve tried a ton of different tactics (mass advertising, internet marketing, social media, you even bought the latest laser only to find that you keep experiencing more chaos, confusion…and frustration.
The key question is: “Is It possible to go from the feeling of Nothing Is Working to experiencing predictable success, profit, and enjoying your practice once again?”
Frustration #2: You Have Staff Issues
You’re frustrated with your team. You can’t seem to find the A+ level of players that so many ‘consultants’ talk about or books like “GOOD To Great” preach.
The key question is: Is it possible to move from extreme frustration and almost a feeling of giving up on your staff to actually being able to Identify and/or Train your staff To Become “A” Players who promote you successfully?”
Frustration #3: There’s Not Enough Profit
Simply Put, No matter what you do…there’s not enough. Not enough to put money away for a comfortable retirement, not enough to hire the A players, and maybe even not enough to cover your overhead. You may have moments of secretly questioning whether you chose the right profession or not.
The key question is: “Is it possible to go from NOT being able to take home more, even though you are trying everything, to experiencing bigger and better profits than ever before?
Frustration #4: You Hit “The Ceiling”
Your growth has stopped. No matter what you do, you can’t seem to break through and get to the next level.
You feel overwhelmed and unsure of what to do next!
The key question is: “Could it be possible that there are some REAL world secrets and strategies that would make your life simpler, scalable, efficient, and profitable?”
Frustration #5: You Don’t Know Where To Turn!
This is a key frustration for so many physicians since they don’t have anyone to talk with about their frustrations. You can’t really talk to your staff since they see you as the confident leader. Your spouse typically doesn’t understand the pressures of running an aesthetic practice. And you certainly can’t discuss this with the competitors in your area so who do you turn to for direction and clarity?
The key question is: “Is it possible the answers to your biggest frustrations are right in front of you…you just haven’t been shown them yet by someone who understands you?”
It’s just a matter of knowing where to turn for answers to take you to the next level and I humbly believe I have many of the answers you’re looking for.
For starters, check out this video I did called:
This will give you clarity on:
- How to kick start your growth the fastest and easiest way possible;
- Ways to help your staff help YOU grow your practice;
- How to use the resources you ALREADY have now to get out of your slump and get growing!
Enjoy and let me know if you need additional help –
Catherine Maley, MBA is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying