Did you know that 20-30% of potential new patients are lost on the first phone call to your practice and that . . .
9 out of 10 offices have poorly-trained staff that cost them thousands of dollars a year in missed revenues. Are you one of them?
Dear Doctor:
The number #1 complaint I get from doctors like yourself is they have great staff but they are just not skilled enough in promoting you to your patients. So, you watch prospective patients walk out your door without taking any action.
Everything you do to promote your aesthetic practice will be a waste of time and money if your staff can’t close the patients.
Most doctors don’t realize just how much money is slipping through their fingers because their team isn’t prepared to handle patient inquiries effectively.
Everything from how your staff answers the telephone to how a patient is treated once they arrive will have an impact on your bottom line.
Think about it . . . You pay all of this overhead to salaried staff members to work with your aesthetic patients so you can focus on the medical side of your practice only to find that 7 out of 10 of the prospective patients who came in for a consultation decided to wait; or worse — decided to go to someone else!
Why such a low closing ratio?
You see your staff greeting the patients and it looks like things are going well. You watch the prospective patients talk with your staff and look at your photo albums of before/after photos. The staff introduces you and you have a solid consultation with the patient so you think you have a new patient . . .
. . . Only to learn the would-be patient decided to wait or to “think it over” — never to be heard from again.
If A Prospective Patient Leaves Your Office Without Making a Decision, You Have Only a 10% Chance of Closing Them Later
Fact is your staff may be unknowingly sabotaging your best practice promotion efforts because they don’t have the skills or the training they need to close. I assure you — you would be shocked at some of the things your staff is saying to the patients that are making them run the other way.
What is poorly-trained staff that costing you?
Thousands of dollars that could have been yours falls through the cracks when the prospective patient doesn’t book.
But It’s Not Your Staff’s Fault They Are Ineffective — They Need Help!
Most likely, they are doing their best with the limited skills they have and would do better if they knew better.
”Are you 100% sure your staff has the necessary skills to promote you and close the aesthetic patient?”
Every patient interaction is an opportunity to either enhance your image that gets the patient through your door or it can be a train wreck waiting to happen. Remember, your staff is your connection with the outside world.
Anytime a prospective patient calls your office or meets with your staff, they are making an impression about you and your practice. What impression is your staff having on your valuable prospective patients?
For years now, I have called and met with practices to “mystery shop” to see how patient inquiries are handled. Quite frankly, I’ve been shocked by what I have witnessed. No wonder prospective patients aren’t booking!
If You Give Your Staff the Magic Words, They Will Gratefully Use Them to Make You More Profitable!
In my travels around the US consulting with aesthetic practices, I’ve been told time and time again by staff they wished someone would have simply told them what to say so they didn’t have to make it up on the fly or say something inappropriate.
In order for staff to be able to convert calls from prospective patients to appointments and then convert appointments to procedures, they need to know how to effectively handle patient inquiries — it’s that simple.
Introducing the Solution to Significantly Better Closing Ratios
Clear and consistent communication with your prospective patients is, by far, the fastest way to convert them to eager, cash-paying, loyal patients.
I guarantee your staff will be more effective, close more consultations and procedures if you give them the tools they need to bond with, sell to and close these prospective patients.
Introducing the Exceptional Receptionist and Staff Scripting for Success. There is nothing like this on the market today because not many others have the sales, marketing and aesthetic background I do.
I’m giving your staff the actual words to say so they can:
And, your receptionist also gets a flip chart to refer to “on the fly”. I even narrate the scripting on the CD so your staff not only knows “what” to say but “how” to say it! Staff training doesn’t get any easier than this!
There’s no question you’ll have happier staff and less turn-over. Your staff will be more relaxed, more confidant, better qualified and more professional. And, isn’t that what you want?
100% Satisfaction Guaranteed!
I’m so sure these tools will help your staff - I guarantee it. Have your staff use these products for 30 days and if they get no value from them, you can simply return these tools within 30 days for a complete refund — no questions asked.
So, how much is this and what do you get?
I have 20 years of experience in direct face-to-face selling, combined with more then $45,000 I have invested in conferences, workshops, sales programs, books, tapes and videos to bring these scripting products to you. I was even a receptionist early on and have answered phones at practices I have consulted with for the past decade so I know where the pitfalls and challenges lie.
Way Cheaper and More Effective Than 1-Day Training Seminars
To get this information on your own, you would have to send your staff to their own conferences, pay their registration, hotel, air, food and time away from the office for a one-time event.
The beauty of this system is that you will own this forever! Keep these tools handy so anytime a new receptionist or staff member comes on board, you can simply hand them these materials and they’ll be up to speed on exactly what you expect them to say in each situation.
Your staff can learn at their own pace, without the pressure of a classroom or feeling as is they are competing with others.
Special Birthday Offer
50% off for my 50th birthday
Hurry offer expires 12/31/2008
This one-of-a-kind system is only $395 $197* for the Exceptional Receptionist Scripting Guide Book and Flip Chart and only $795 $397* for the Staff Scripting for Success Guide Book and audio CDs plus shipping and handling.
*until 12/31/2008
I am committed to helping you succeed in aesthetic medicine.
Click below or call 877-339-8833 now to get started . . .
|
|
*until 12/31/2008
Dedicated to your success —
Catherine L. Maley, MBA
Author, “Your Aesthetic Practice: a complete guide - What Your Patients Are Saying”
P.S. Give your staff the scripting they need to turn your prospective patients into loyal, profitable patients — guaranteed!
P.P.S. Your staff can be an overhead expense to you or they can be revenue-generating assets to you — it’s your choice.
|
|
|
*until 12/31/2008