Email Marketing For Aesthetic Practices
Patient Emails
Email marketing is by far the fastest, easiest and cheapest way to stay in touch with your aesthetic patients. Use it to tell them what’s new with you as well as what’s new in the cosmetic enhancement industry.
Use email marketing to invite your aesthetic patients to your events, to urge them to call now to take advantage of a special offer as well as to encourage them to refer their friends to you.
We will write the copy, design, layout and send out an eye-catching, fun email that gets your telephone to ring and your patients to visit — All for only $650 or $500 for multiple emails since you want to stay in touch monthly.
Call now to get started (877) 339-8833.
Case Study #1:
A holiday-themed e-Blast was emailed to 1,500 patients. It included (3) special offers for a limited time. 36% opened the email within 72 hours and here are the results:
| 42 Microdermabrasion | = | $4,200 | |
| 4 Photorejuvenation | = | $1,200 | |
| 2 Laser Hair Removal | = | $ 600 | |
| 6 Gift Certificates | = | $ 600 | |
| Total Revenues | = | $6,600 | |
| Cost of Email | = | (650) | |
| Return on Investment | = | $5,950 | |
| + 6 New Patients | |||
| + Increased Patient Loyalty | |||
“You have proven to be a valuable resource to me and have saved me time and money with your proven marketing strategies that get my telephone ringing. Thank you.”
Haneef Alibhai, MD
Case Study #2:
An e-Newsletter was emailed to 287 aesthetic patients, of which 32% opened. It highlighted an upper and lower eye lift and included before/after photos as well as patient testimonials. Here are the results:
| (3) Blephs Surgeries | = | $15,000 | |
| Miscellaneous | = | $ 1,000 | |
| (1) Nose Consultation | |||
| Revenues | = | $16,000 | |
| Cost of Email | = | (650) | |
| Return on Investment | = | $15,550 | |
| + Possible Nose | |||
| + Increased Patient Loyalty | |||
“One of Catherine’s emails brought in $15,000 in sold surgical procedures plus some incidental revenues from several patients who commented on receiving it. It was a painless process and we plan on sending them out regularly.”
Cyndee Cave, RN
Nurse Administrator
Coastal Facial Plastic Surgery
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“Catherine’s team is efficient, friendly, and always produces the highest quality work that we are proud to present to our patients. Her savvy marketing program helped us increase our sales by more than 30% last year!!!”
Samuel N. Pearl, MD
Medical Director, Pearl Plastic Surgery Center
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“There is no one who understands aesthetic marketing better than Catherine Maley. If you want to take your practice to the next level and find more profit and enjoyment from your patients, your staff and your own self satisfaction, then you want to consult with Catherine Maley. You won’t be sorry and you will be richer!”
Neil Baum, MD
New Orleans, LA
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“Your suggestions have doubled my volume.”
Ira Fine, MD
Boynton Neach, FL
