aesthetic marketing consultant - consulting for plastic surgeons - dermatologists and medical spa consulting

Would You Spend $1 to Get Back $10?

You’re probably wondering why I’m asking you such a stupid question, right?

The reason is because we all have a tendency to immediately say, “no, that’s too expensive” when offered a new idea or tool. Before even understanding the value of what it will bring us, isn’t that right?

Please hear me out when I say my onsite visit, assessment and training may seem like a big chunk of change; however, it will prove to be priceless in terms of:

Better phone conversions
Better consultation conversions
More patient referrals

I guarantee you have leaks in your bucket where thousands of dollars is escaping without your knowledge!

Your bucket being your practice and the holes being all the little things you and your staff do to drive patients away from saying YES to you. Here’s just one example:

Lost Revenues with Bad Telephone Habits:

Case Study: Low conversion rates was costing practice 1 lost cosmetic patient per day
                                Average value of 1 cosmetic patient = $3,000 per year
                                X 22 days per month
                                X 12 months per year
                                = $792,000 Per Year LOST Due To Bad Phones

But that’s where I come in. With fresh eyes, I see where the mistakes are being made and where the thousands of dollars are being left on the table that you don’t see because you are too close to the situation.

See what other physicians have said about working with me:

Jerold J. Olson, MD, Facial Plastic Surgery
Katherine A. Orlick, MD, Dermatology
Foothills Facial Plastic Surgery and Dermatologic Services
Tuscan, AZ

“We have been very pleased with our relationship with Catherine. Her recent evaluation and recommendations for our practice have been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify potential areas for growth. Here interaction with our staff has been tremendous. She has terrific enthusiasm that was warmly embraced by all. She has given us specific and concrete ideas for marketing our practice, ideas that we can implement immediately. We would recommend her services without hesitation”

Neil Baum, MD
Author, Your Clinical Practice

“There is no one who understands aesthetic marketing better than Catherine Maley.
If you want to take your practice to the next level and find more profit and enjoyment from your patients, your staff and yourself satisfaction, then you want to consult with Catherine Maley.
You won’t be sorry and you will be richer!”

So, What Can I Expect From
Your On-Site Evaluation?

With our time together in your office, here’s what we’ll do:

Together, we’ll figure out where you are now, where you want to be and what we can do now to get you there
Let’s figure out who your highest-revenue patients are, where they are and who else they know they can refer to you
We’ll look at revenue streams and the ROI on each procedure, treatment and product to determine where your efforts are better served vs. your staff’s
We’ll get your staff on board and trained the right way so they see how easy it really is to bond with the patients, promote aesthetic services and you
We’ll be sure every step in your patient’s experience with you is a good one so they stay and say YES

Vishal Kapoor, MD
Board Certified Plastic Surgeon – CA

"Catherine was instrumental in offering guidance and direction in setting up strategies to effectively market my new office location. With her expertise and marketing plan full of easy-to-follow direction, I was able to save time and money by doing it right the first time rather than guess and experiment.

Catherine also gave my staff excellent training on how to convert callers to appointments and appointments to procedures. She also showed my staff how instrumental they are in growing my practice and gave them excellent tips on how to network and market me and the practice within the community.

I highly recommend working with Catherine if you want to save time, money and hassle from figuring it out for yourself. It was well worth it."

Katie Rodan, MD Board Certified Dermatologist and Co-Creator of Proactive Skin Care Private Practice - CA

"Catherine Maley is a pleasure to work with! She is creative in her approach to marketing one's medical practice and is excellent at staff team building."

Andrew B. Menkes, MD
Board Certified Dermatologist – CA

"Catherine has been a great resource for me while growing my aesthetic practice. Using her expertise, I have been able to convert current patients to aesthetics as well as add many new patients. She has also been helpful growing my exposure in the media. I recommend her to anyone wanting to grow an aesthetic practice."

David Hicks, MD
Board Certified Facial Plastic Surgeon - CA

"I have worked with Catherine Maley for the past two months and I have been extremely happy with our relationship. As a young doctor with a new practice, I initially felt a great deal of anxiety about the prospect of making a name for myself. Catherine’s detailed assessment of each part of my practice, and her subsequent knowledgeable recommendations, have really put my mind at ease. I now have an excellent marketing plan, based on her experience and insight that I never could have formulated myself. There is no doubt that this investment is Cosmetic Image Marketing will pay off very well in the near future."

So, here’s exactly what is included:

2 or 1-Day Onsite Visit
Meet with Dr. Rice and staff to analyze your processes and the patient experience, answer questions, gather information and offer guidance to improve your current practices.

Mystery-Shopping
My staff will make and record five calls into your practice asking about a variety of services. You will be provided with a CD of the recordings as well as my notes and suggestions for improvement on handling each type of call.

Staff Training on Aesthetics
Face-to-face training with staff to refine their skills in phone techniques and selling aesthetic services to greatly improve your conversion rates.

Follow-Up Assessment and Evaluation Report
I will prepare a follow-up 30-40 page report outlining the practice’s strengths, challenges and strategies for improvements including a marketing plan outlining measurable promotions and timelines to effectively promote your aesthetic services.

1 Year Marketing Plan
I will create a tailored marketing plan outlining measureable promotions and timeless to effectively promote your aesthetic services based on your evaluation and onsite visit.

Marketing Checklist
Step-by-step checklist of exactly what I believe you should execute to improve your practice.

Free Bonus Products and Services Include:

My Book – Your Aesthetic Practice (Value $24.95)

Choice of:
Free Exceptional Receptionist Flip Chart and Guide Book (Value $395)

Free Staff Scripting for Success Guide Book and Audio CDs (Value $795)

50 Ways to Attract More Aesthetic Patients to Your Practice (Value $995)

(6) Telephone follow-up conference calls to keep your practice on track for maximized profitability. (Value $2,000)

Catherine's Rates:

2-Day Onsite Visit = $20,000 *
Or (3) Payment Plan = $6,666/month

1-Day Onsite Visit = $12,500 *
Or (2) Payment Plan = $6,250/month

Special 10-year Anniversary Offer if pay in one payment:

2-Day: Normally $20,000 Special Price = $16,000 *
(save $4,000)

1-Day: Normally $12,500 Special Price = $10,000 *
(save $2,500)

* Expenses for air, hotel, and food are included in rates.

YES! I’m interested in having Catherine coach me and my practice to plug up the holes and make more money. Please send me the initial questionnaire so we can set up a preliminary 1-on-1 conference call to ensure we have a good fit before I commit to anything.

First Name:

Last Name:

Email:

Cell Phone:

Specialty:

	Plastic Surgery
	Facial Plastic Surgery
	Dermatology
	Medical Spa
	Other

COSMETIC IMAGE MARKETING

Plastic Surgery and Cosmetic Surgery Marketing Techniques and Services