COSMETIC IMAGE MARKETING

A plastic surgeon mailed a 2-sided self-mailer to his patients outlining new procedures available for rejuvenation.

• 5 Face Lift Consultations; 2 Surgeries
• Brow Lift
• 2 Blephs
• 5 Botox and Wrinkle Fillers

Cosmetic Dentist sent out a large postcard with a patient photo and personal testimonial to his patients and the neighborhood.

• 5 Appointments
• 4 Procedures

Females from the community were invited to an informational dinner at three high-end restaurants.

• Booked $52,250 in Procedures
• Pending Procedures $59,200
• Added 158 New Patient and Prospective to Database Increased Name Recognition in Community Increased Word-of-Mouth Referrals

Plastic Surgeon sent a specially-designed email to his patients regarding Botox

• 10 Botox Procedures Booked
• 4 Booked Surgical Consultations
• 3 Booked Laser Procedures

Open House. Sent 1,800 invitations to existing patients who, in turn, invited their friends, family and colleagues. Also invited the surrounding neighborhood alliances such as spas, salons and retail stores. The vendors were on hand to discuss their products and services.

• mailing to patient database reconnects the physician to his/her patients
• increased word-of-mouth
  built goodwill with the patients
• several aestheticians attended and will begin referring their clients
• staff was excited and motivated to reconnect with the patients

• $18,000 in sales from booked procedures, retail and treatments

Four non-competing specialties invited their patients to a high-end hotel for an evening of fun and education...

• increased exposure in the community
• increased word-of-mouth referrals
• networked with neighborhood spas, salons and non-competing specialties

• 155 Attendees
• 3 Face Lift Consultations; 1 Surgery
• 1 Rhinoplasty
• 15 Botox & Fillers
• Misc. Inquiries: 8 Procedures