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effective marketing strategies for plastic surgeons and dermatologists - medical spa marketing strategies
CIM

COSMETIC IMAGE MARKETING

Plastic Surgery and Cosmetic Surgery Marketing Techniques and Services

Free Profit Building DVD & CD

A Message to All Physicians who want to FLOURISH
in Aesthetic Medicine…Learn the Secrets to Attracting
Profitable Aesthetic Patients to Your Practice

 

Dear Doctor:

     Are you frustrated with the money you’ve been making in your aesthetic practice lately?

 

     No other time in history have there been so many forces fighting against the success of hard-working aesthetic physicians…the slower economy…higher energy prices….. more competition then ever…. staff turnover…. out-of-control overhead expenses…it’s so frustrating!

 

     What’s more, you most likely are losing patients and don’t even know why.  And, if you don’t do something soon, you’ll lose even more money and more cash-paying patients.  Are you wondering…

 

Where’s your fair share of the 76 million Baby Boomers
who have the disposable income to look as good as they feel?

 

     Why aren’t you busier with profitable cosmetic cases?  Why are there holes in your schedule that weren’t there before?  Is it the economy or the competition or is it something else?

 

     Are you also noticing lower conversion rates?  Your staff is not able to book appointments and procedures like before?  You have a lot more “Look-e-Loo Price Shoppers” and “I’ll think about it” prospective patients coming through your door…even though you give great consultations? …. What is going on???

 

So what’s the Secret to Beating Your Competition
in This Aggressive Marketplace?

 

     It’s easy once you realize the most important knowledge you need is not about how to practice medicine and perfect your clinical skills --- it’s about marketing!

 

     Marketing is not a dirty word!  It’s simply promoting you and your services to your preferred patients so they are attracted to you and then they stay loyal to you and, of course, refer their friends.     

 

     I promise you. if you don’t treat marketing yourself as important as  keeping your CME hours up-to-date, your road to riches will get bumpier.



     Once you learn how to promote yourself the right way, you are on your way to making more money in aesthetic medicine than you ever have before.

 

     And, the “beauty” of following my results-driven advice is that you can explode your bottom line without risking big dollars – without hiring extra staff – and without wasting any more money on useless advertising that you don’t see a return on. 

 

     If you allow me to coach you on the right way to promote your aesthetic services, your telephone will ring more, your aesthetic patients will buy more and they will refer more of their friends to you.

 

     Super achievers continually feed their brains and ask “How can I be better?”  Together, we will make sure you have the tools to help you build the most successful aesthetic practice possible.

 

You Need Three Things to Succeed:

 

#1:   The Right Mindset. 
     You have to believe in yourself, your staff and your future.  You have to be confidant you will succeed with the proper guidance.  And, you have to be open-minded to new opportunities and proven, practice-promotion ideas that will skyrocket your practice.

 

#2:   The Right Mechanisms.
     Learn from the experts in your industry.  They know what works and what doesn’t.  Don’t reinvent the wheel and think you know better than the industry experts who spend tens of thousands of dollars and hours learning the most effective practice-building strategies. Use what they know and let them guide you to the proper way to create and implement strategies to get your phone ringing with your dream patients.

 

#3:   The Right Mentor.
     Don’t go it alone.  It’s too stressful, expensive and frustrating.  Every top-winning athlete has a coach.  Every award-winning singer has a coach and you too should have your own personal trusted advisor who will motivate, inspire and guide you to effectively promote you and your skills.

 

     You need to work with someone who can steer you through the marketing maze of hype to get you to the proven, results-oriented strategies that actually get your phone ringing, your exam rooms full and your referrals at 70% or more.

 

How Do You Win in Aesthetic Medicine?

 

  1. 1. You Beat Your Competitors by Being Smarter Than They Are.



  2. 2. You Get Smarter By Working with the Best.



  3. 3. The best aesthetic mentor and coach for you to increase  your aesthetic profits SHOULD:
    • Have written a book about the Inside Mind of the aesthetic patient (after having interviewed them) so he/she can help you understand the motives and true desires of the aesthetic patient and why they choose you over your competitors;
    • Have their aesthetic book endorsed by the American Society of Plastic Surgeons (ASPS) and the Multi-Specialty Foundation Meeting where all 500 attendees received a copy;
    • Be a Baby boomer themselves and know the feelings, wants and desires of this fickle consumer so they know how to attract that preferred patient to you;
    • Be well-respected throughout the medical community and invited to speak at the medical meetings such as AAFPRS, APSA, ASDS, AAOCS, CAAM, PTIFA and IAPAM;
    • Be a contributing writer for the medical trade publications such as  Plastic Surgery Products, Healthy Aging, Cosmetic Surgery Times, MedEsthetics;
    • Be called on to work with vendors in the aesthetic industry to help their physicians grow their aesthetic practices;
    • Have 25 years of sales and marketing experience so you don’t waste money guessing what works;
    • Have a decade of experience in the aesthetic industry and know the vendors, technologies and trends so they keep you up-to-date;
    • Have coached and worked with hundred of physicians in the US and Canada who respect, admire and listen to them;
    • Be a business graduate with an MBA so they understand the financial aspects of running a successful practice;
    • Be self-employed so they understand the challenges, frustrations and growing pains of growing a successful business;
    • Have a creative team that handles each marketing project from beginning to end so you don’t have to do a thing if you don’t want to; and,
    • Offer you unconditional guarantees and promises to do everything possible to ensure you get great results.


Read What Other “Top Docs” Have Said
About Working With Catherine:

 

David Kim, MD
Assistant Professor;
Director, Division of Facial Plastic and Reconstructive Surgery University of California, San Francisco

"Catherine is a true professional. She has used her extensive knowledge of the cosmetic surgery marketplace to help our practice grow. She has always been responsive and thoughtful in offering concepts tailored for our practice's goals."

Haneef Alibhai, BSC, MDCM, CCFP
md cosmetic & laser center
“Since you have an interest in aesthetic medicine and I want to do whatever I can to help you succeed, here is someone you should know who can help attract cosmetic patients to your practice.  Catherine would be a valuable resource to you and I encourage you to contact her.”
Steven H. Dayan, MD
Board Certified Facial Plastic & Reconstructive Surgeon
Clinical Assistant Professor of Otolaryngology University of Illinois
"Thank you so much for your input and guidance over the last three years. Your insight and direction has been right on! It's nice to work with such a professional."
Robert G. Aycock, MD
Board Certified Plastic Surgeon
Founder, Greenbrae Surgery Center
"Catherine is a pleasure to work with and her enthusiasm is contagious. Catherine is excellent at coordinating projects to ensure we get the best results from any of our         marketing efforts. She has helped us gain exposure in Marin and I know she can do the same for you."
S. Randolph Waldman, MD
Board Certified Facial Plastic Surgeon
“I knew that Catherine understood the field of plastic surgery after reading her new book "What Your Patients are Saying". In fact, I bought a copy for each of my staff to read and we began discussing each chapter at weekly luncheon meetings. Then I bought another 500 copies to distribute as part of the Vegas Cosmetic Surgery Meeting Registration packet given out to each doctor and nurse attending.”
Andrew B. Menkes, MD
Board Certified Dermatologist
and Dermasurgeon
"Catherine has been a great resource for me while growing my aesthetic practice. Using her expertise, I have been able to convert current patients to aesthetics as well as add many new patients.  She has also been helpful growing my exposure in the media.  I recommend her to anyone wanting to grow an aesthetic practice."

 

And now here's how you can get the same
amazing results as all these doctors...

 

     What is so different about my money-making ideas... that causes so many doctors, to say so many nice things about me?

 

Well... I'm glad you asked!

 

     Why do top doctors, from all over the US and Canada, consider me their “go-to” person? Because what they learn from me is so RADICALLY, TOTALLY different! Yes, what they get from me are FRESH new ideas, the kind of breakthrough ideas that get patients moving through your office.


That's my specialty. That's exactly what I'll be revealing to you, every month, for a bargain basement price!

 

You Will Discover What the Most Successful
Aesthetic Physicians Already Know When It
Comes to Effectively Promoting Your Practice

 

     Let your competitors waste their money while you strategically grow your aesthetic practice creatively and professionally because I’ll coach you all the way. 

 

     Learn from the best so you can be the best!

 

Introducing the Best Practices Inner Circle Club™

 

     Want to be part of an exclusive club that knows more about promoting a successful aesthetic practice than 80% of your competitors?

 

     Then join us and you too will be in on the secrets the other top docs already know.  You too will experience more success, more income and less competition. You’ll have peace of mind knowing you are being proactive rather than waiting around for patients to show up.



Let Me Make It as 'Easy As Pie' For You
to Join My Best Practices Inner Circle Club™...

In fact, I'm going to make you an offer you can't refuse.

 

     

I'm going to shamelessly bury you in bribes. You get $268.95 in Free Bonus Gifts no matter what. All you have to do is become an exclusive member of the Best Practices Inner Circle Club™ and not only do you get the free bonus gifts – you also get more than $7,354 of FREE tools and services every year you are a member!


Why do I make such a generous offer?

     

     Frankly, I know once you join my Best Practices Inner Circle Club™ for members-only, you'll be hooked. You won't want to ever leave...

 

     Now let's take a look at what is included in this elite Members-Only Best Practices Inner Circle Club™ monthly membership...


Click Here to Get Started

 

Benefit #1:
Best Practices Inner Circle Club™

Unrestricted Online Access to Members-Only  
"PRACTICE BUILDING CENTER"

     

As a Best Practices Inner Circle Club™ member, you’ll get full-access membership to tons of FREE information you need to get more cosmetic patients now…..

 

- Webinar presentations I have given throughout the US and Canada and you can watch them over and over whenever you and your staff have time.

 

 

- practice building articles published in the top aesthetic magazines for physicians and full of strategies including advanced referral methods, timely strategies, and on-going fresh hot wealth building articles -- you will have unrestricted access to

 

 

- graphic designer files of successful marketing strategies done-for-you This alone is worth more than $500 per month since I've already paid my graphic designer to do it for you at $100/hour

 

 

- free consulting services since we will answer your individual questions and we'll even critique your marketing efforts to ensure they get a good response

 

 

Here's a current ABBREVIATED list of some of the information and strategies waiting for you to profit from once you’re a Best Practices Inner Circle Club™ Member:

 

                                    …and so much more!

 

     Includes Webinars you and your staff can watch over and over, archived reports, articles I’ve written for the trade publications, visuals and audios of talks I’ve given at medical meetings as well as interviews I’ve done with other industry leaders.

 

     Never before has it been so easy to get the information you need:

 

Watch Webinars including me personally narrating power point presentations on a huge variety of topics
Listen -       Podcasts of me narrating the written materials so you can take me on the road with you
Read Archived articles, reports, newsletters
Download –    Ready-to-use and customizable graphic designer files of marketing strategies that work well for others and will work well for you too.

 

     Learn at your own pace in the comfort of your own office or home any time, any day.
This benefit alone is worth thousands of dollars to you every month but there’s so much more…

 

Benefit #2
Best Practices Inner Circle Club™

You get my monthly "Best Practice Building
e-NEWSLETTER"... packed with monthly strategy and “Members Only” Special Offers!

 

     Each issue is LOADED with the best marketing tactics, basically a packed digest stuffed full of whatever is working BEST to grow a practice - right now.

 

     Each issue contains doable marketing concepts to get your phone ringing.  And, watch for “Member-Only Special Offers” in each issue.

 

Benefit #3:
Best Practices Inner Circle Club™

Free Consulting Services

 

     As an elite inner circle member, you get the exclusive rights to me and my team once a month.  My creative team will critique whatever marketing concept, ad, direct mail piece or invitation you come up with before you send it out. Just fax back the completed coupon and we’ll respond within 48 hours.

 

     We will make suggestions that will bump up your response so you get the results you expect.  You won’t have to spend another dime on advertising and marketing efforts without our expert guidance to ensure you get your money’s worth.


Click Here to Get Started
     

And, if that wasn’t enough, look what else I threw in….

 

Free Bonuses Just for Joining Our
Best Practices Inner Circle Club™

 

Free Bonus Gift #1:
“How to Successfully Use Email Marketing in Your Practice” tells you how to Collect email addresses ethically and then what to email your patients to get them to pick up the phone and book. Instant Download. (Value $197)

Free Bonus Gift #2:
“10 Steps to a Successful Open House”. Having an Open House can be a wonderful revenue-generating evening that can equal $5,000 to $45,000 in just 2-3 hours.

Instant Download. (Value $47)

Free Bonus Gift #3:
My Free E-Book: “Your Aesthetic Practice/What Your Patients are Saying”. This book goes inside the mind of the aesthetic patient to understand:

  • what aesthetic patients want and don’t want
  • why patients choose you over your competitors
  • how aesthetic patients make decisions
  • and marketing strategies, resources and so much more...
Instant Download. (Value $24.95)

 

 

Click Here to Get Started

 

Why am I Giving All of This Away Free?

 

     The answer is simple... It's a win-win opportunity for both of us. You get a risk-free chance to test drive my outrageously effective practice promotional ideas and I get the chance to win you as a new member!

 

You'll be blown away, that I can promise you!

 

     I don’t want to “sell” you anything.  I want to develop a long term relationship so you don’t have to worry about marketing and reinventing that wheel. 

 

     You don’t have to push your staff to promote your practice and that eliminates the frustrations and tension in the office because you’ll have the insights and tools and direction you need to make marketing easy and effective.

 

     Your staff will be happier and more relaxed, your patients will be be more loyal to you because you are showing you care about them and you will be happier because the entire office will flow better when you have a steady stream of qualified and committed aesthetic patients.

 

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