So Who IS Catherine Maley, and Why Should You trust Her?
For Starters….
I wrote the book on Your Aesthetic Practice and What Your Patients Want.
I have been interviewed by:
My book and products are sold via:
My career started at the Illinois State Medical Society in the mid-80’s as a Staff Coordinator working with physicians from various specialties and then I transferred to the California Medical Association in San Francisco to run the House of Delegates and work side-by-side with the Executive Committee so I got a good understanding of the challenges, threats and opportunities facing physicians.
Since I knew my true calling was marketing and sales, I spent the next 15 years selling for Fortune 500 companies where I always ranked in the top 15% of sales people nationwide. I then joined the dotcom boom, here in the Silicon Valley, and was national sales manager, marketing manager and product development manager for two start-ups. That really got my entrepreneurial spirit going and the experience taught me how important it was to not only have great ideas but also execute them quickly.
I then turned 40 and was showing a bit of “wear and tear”. I wanted to stay competitive in the business world as well as the social world so I started shopping around for physicians who knew Botox, fillers and lasers. However, I found the level of patient relations at that time to be less than stellar. For the most part, I was listening to curt, unfriendly and unhelpful receptionists. I would visit an office and feel like I was interrupting them with my whimsical cosmetic needs, and I was often kept waiting so long, I would get frustrated and leave!
I knew aesthetic medicine was heating up with 76 million Baby Boomers wanting to look good while government regulation was strangling managed care. It was obvious the demand was going to skyrocket as well as the supply of physicians who wanted to control their own livelihoods. I knew aesthetic physicians serious about winning and positioning themselves to be the perfect choice could use my varied skill sets in marketing, advertising, sales and customer service to effectively run successful aesthetic practices so here I am.
I now speak at medical meetings all over the US and Canada and write for the top medical trade publications in the industry. I consult with the Top Docs in the industry as well as industry vendors. My creative team of designers, copywriters, webmasters, videographer, mail house and print shop provides products, services and consulting to aesthetic physicians who are ready to take their practice to the next level.
On a personal note, I live and work in Sausalito, CA. It’s a small bedroom community in the winter and a booming tourist spot in the summer since its located right over the Golden Gate Bridge and has breathtaking views of San Francisco and sail boats. My dog Kendyl is our office mascot and can often be heard when I’m on the telephone…sigh.
Sought-After Speaker
2011
How to Be Indispensible to Your Doctor, ASPS Annual Meeting, 2011
From the Patient’s Perspective, 7th Annual Vegas Cosmetic Surgery 2011
Advertising – What’s Working What’s Not, 7th Annual Vegas Cosmetic Surgery 2011
Overcoming Patient Financing Blues, 7th Annual Vegas Cosmetic Surgery 2011
How to Be Indispensible to the Practice, 7th Annual Vegas Cosmetic Surgery 2011
5 Easy Ways to Promote Botox, ASAMP, 2011
Turn Your Phone Calls into Profits, State of the Art in Facial Aesthetic Surgery, 2011
Execution of a Successful Open House, State of the Art in Facial Aesthetic Surgery, 2011
Understanding the Patient to Close More Procedures, State of the Art in Facial Aesthetic Surgery, 2011
5 Must Haves for a Successful Aesthetic Practice, State of the Art in Facial Aesthetic Surgery, 2011
How to Avoid the Unhappy Patient, State of the Art in Facial Aesthetic Surgery, 2011
Making Yourself Indispensible to the Practice, State of the Art in Facial Aesthetic Surgery, 2011
5 Easy Ways to Promote Vein Therapies, VeinGogh Workshop: The Art of Vein Treatment, 2011
Practical Tools for a Successful Practice, AAFPRS Rejuvenation of the Aging Face, 2011
The Exceptional Receptionist, AAFPRS Rejuvenation of the Aging Face, 2011
Patient Education, Orlando Dermatology Aesthetic & Clinical Conference, 2011
How to Build a Winning Team, Orlando Dermatology Aesthetic & Clinical Conference, 2011
2010
How To Be Indispensible to Your Practice, AAFPRSA Fall Meeting, 2010
So, You Want to Be Famous, AAFPRS Fall Meeting, 2010
5 Must Haves for a Successful Aesthetic Practice, AAFPRS Fall Meeting, 2010
Dr. Silver, Catherine, Candace Crowe, Dr. Simoni, Dr. Beeson
Virtual Consulting: Pros and Cons, Facial Cosmetic Surgery, 2010
Top 10 List of Marketing No-No’s, Facial Cosmetic Surgery, 2010
Low Cost/No Cost Ways to Promote Your Aesthetic Services, Facial Cosmetic Surgery, 2010
How to Differentiate You from All the Others, Facial Cosmetic Surgery, 2010
Alliances and How to Make the Most of Them, Facial Cosmetic Surgery, 2010
How to Conduct a Successful Patient Consultation, AAFPRS Annual Meeting, AAFPRS Fall Meeting, 2010
Avoiding the 5 Most Common Mistakes Marketing Your Practice, AAFPRS Fall Meeting 2010
Marketing on a Budget, ASAPS Annual Meeting Residents & Fellows Forum
2009
The Patient Care Coordinator’s Role, Multi-Specialty Meeting, 2009
How to Close Aesthetic Procedures, Multi-Specialty Meeting, 2009
50 Ways to Attract More Aesthetic Patients to Your Practice, Multi-Specialty Meeting, 2009
8 Worst Advertising Mistakes, Multi-Specialty Meeting, 2009
Do You Want Fries With That? Bioform Booth, AAD, 2009
5 Must Haves in an Aesthetic Practice, Bioform Booth, ASAPS, 2009
5 Easy Ways to Promote Aesthetics, Bioform Booth, ASAPS, 2009
Fresh Face Strategies to Attract Aesthetic Patients, Telluride Ski Meeting, 2009
How to Compete with Me
diSpas – Telluride Ski Meeting, 2009
5 Easy Ways to Promote Minimally-Invasive Procedures, Bioform Booth, Aesthetic Meeting 2009
Marketing on a Budget, ASAPS Annual Meeting Residents & Fellows Forum, 2009
8 Simple Ways to Promote Aesthetics to Your Current Patients, FSFPRS Annual Fall Meeting, 2009
Speaker, Facial Cosmetic Surgery 2009
2008
Experience Exponential Growth Using Internet Marketing, Facial Cosmetic Surgery 2008
Developing a Successful Internal Marketing Plan and Implementing Patient Satisfaction Programs, Panelist, Facial Cosmetic Surgery 2008
The Comprehensive Nailed Down, Return on Investment (ROI) Marketing Plan, Panelist, Facial Cosmetic Surgery 2008
8 Worst Marketing Mistakes, Multi-Specialty Meeting, 2008
Aesthetic Sales 101: How to Close More Procedures, Multi-Specialty Meeting, 2008
What Aesthetic Patients Want, Multi-Specialty Meeting, 2008
Catching the Big Fish by Executing a Successful PR Campaign, Panelist, Facial Cosmetic Surgery 2008
Execution of a Successful Event, Panelist, Facial Cosmetic Surgery 2008
Is Aesthetic Surgery a Luxury? Panelist, Facial Cosmetic Surgery 2008
How to Create Successful Ads, CareCredit Booth, ASLMS, 2008
5 Ways to Introduce Aesthetics to Your Medical Patients, Care Credit Booth, ASLMS, April 2008
Marketing to the Cash-Paying Aesthetic Patient, IAPAM, 2008
10 Easy Ways to Introduce Botox to Your Patients, AACP, 2008
2007
Marketing Radiesse to Grow Your Aesthetic Practice, Bioform Physician Workshops, Throughout the US, 2007
Incorporating Minimally-Invasive Procedures into Your Practice, AAFPRS Annual Meeting, 2007
Bridging the Gap, AAFPRS Annual Meeting, 2007
Compete with or Become a MediSpa, AAFPRS Annual Meeting, 2007
Marketing Minimally-Invasive Procedures, UCSF Conference, 2007
Differentiating Yourself from the Competition, ASDS Annual Meeting, 2007
2006
Website Development, APSA Annual Meeting, 2006
Dispensing and the MediSpa, Cosmetic Boot Camp, 2006
The Patient Consultation, Cosmetic Boot Camp, 2006
Consultation from the Patient’s Point of View, AAFPRS Annual Meeting, 2006
2004
How to Become an Integral Part of the Practice, Stanford Next Step Conference, 2004
How a Marketing Consultant Can Help You, Stanford Next Step Conference, May 2004
ASPS Member Consultations , Annual Meetings, 2009 and 2010
Internationally – Published Author and Contributor
2010
Use Financing as a Negotiation Tool, PSP, 2010
Understanding the Patient to Close More Procedures, ASPS PSN, 2010
5 Beliefs That Cost You Thousands of Dollars, PSP, 2010
How to Market Your Practice Beyond Your City, HealthyAging, 2010
Tips to Avoiding Unhappy Patients, AACS Surge Magazine, 2010
Men Want to Look Good Too, Australian Advanced Aesthetics, 2010
Don’t Let the Lazy Days of Summer Melt Your Profits, ASAPS Aesthetic Surgery Journal, 2010
Tailoring Your Services to the Aesthetic Patient, AACS Surge Magazine, 2010
Customizing and Tailoring for Patient Needs, Merge Magazine, 2010
How to Work with Power Point to Create Presentations, PSP, 2010
To Blog or Not to Blog? Healthy Aging, 2010
Marketing Tips, ASPS PSN, 2010
How to Sell Retail Profitably in Your Aesthetic Practice, PSP, 2010
Marketing New Cosmetic Services Internally and Externally, Office-Based Facial Cosmetic Surgery, PSP, 2010
Reclaiming Profits in Your Practice, PSP, 2010
Virtual Consulting, Interviews with Top physicians throughout the US, PSP, 2010
What To Do With Fat? Interviews with physicians from around the US, PSP, 2010
How Doctors Throughout the US are Weathering the Economic Storm, Interviews with physicians from around the US, PSP, 2010
Promoting Your Aesthetic Services in the New Economy, PSP, 2010
How to Build a 100% Referral-Only Practice, PSP, 2010
The War of Wrinkle Relaxers, Interviews with physicians throughout the US, PSP, 2010
Developing an Effective Succession Plan for Your Practice, Facial Plastic Surgery Clinics Journal, 2010
9 Worst Advertising Mistakes, Facial Plastic Surgery Clinics Journal, 2010
The Value of One Patient, Facial Plastic Surgery Clinics Journal, 2010
2009
Selling the Invisible: 7 Simple Strategies to Increase Your Closing Ratios, ASAPS Aesthetic Surgery Journal, 2010
Beyond the Basics, MedEsthetics, 2009
When the Going Gets Tough, The Tough Go Marketing, co-authored with Neil Baum, MD, The Journal of Medical Practice Management, 2009
Branding Your Medical Practice, co-authored with Neil Baum, MD, The Ochsner Journal
Getting to the Top of Google Search, co-authored with Neil Baum, MD, The Ochsner Journal
Developing an Internet Presence for Your Practice, co-authored with Neil Baum, MD, The Ochsner Journal
The Patient Consultation – From the Patient’s Point of View, PSP, 2009
2008
10 Steps to a Successful Patient Consultation, Plastic Surgery Products, August 2008
Marketing Your Aesthetic Practice in 2008, Plastic Surgery Products, January 2008
Customizing Technology to Suit Patient Needs, Cosmetic Dermatology Times
How to Reclaim “Lost” Patients, Plastic Surgery Products, March 2008
Patient Information Tools to Close More Procedures, Plastic Surgery Products, December 2007
Targeting Different Patients with Different Messaging, Plastic Surgery Products, September 2007
Purchasing Equipment with Your Patients in Mind, Plastic Surgery Products, October 2007
How to Make Your Website Interactive, Plastic Surgery Products, July 2007
5 Things You Can Do Now to Grow Your Practice by 20% This Year, Plastic Surgery Products, June 2007
Developing Rapport with the Aesthtetic Patient, Plastic Surgery Products, June 2006
Understanding Staff Needs, MedEsthetics, October 2007
The Decision-Making Process of the Aesthetic Patient, MedEsthetics, August 2007
Business Software Solutions that Meet the Needs of MediSpas and Medical Aesthetic Practices, MedEsthetics, September 2007
How to Design a Killer Ad That Gets a Response, MedEsthetics, November 2007
Webinar Guest Speaker
Internal Marketing Strategies and External Media Marketing, ASAPS
Patients to Profits: Smart Marketing Strategies, Greenbranch Publishing
How to Market Palomar Services to Your Aesthetic Patients, Palomar Technologies
Aesthetics 101: Is it for Me?, Reliant Technologies
From “Brand to Buzz” – Effectively Marketing the Aesthetic Practice, CareCredit
How to Grow Your Practice Through Skin Care Sales ,Cosmedical Technologies
How to Use Photography to Close More Procedures, Profect Medical
10 Easy Ways to Use Your Microdermabrasion System to Grow Your Aesthetic Practice, Aesthetic Technologies
3 Simple Things You Can Do to Help Search Engines Find Your Website, Etna Interactive
Shape Your Bottom Line in 2009, Eclipse
My Own Webinars for My Followers:
New Patients – What’s Working?
See A Surge of Patients in 30 Days
Differentiating Yourself
How to Communicate Effectively With Your Patients
How to Become Famous in Your Community
What You Can Do to Have a Successful Year
How to Get Your Phones to Ring
How to Recession-Proof Your Aesthetic Practice
How to Make 2010 Better Than 2009
Anatomy of a 2- Million Dollar Aesthetic Practice
Podcasts
Where is Facial Aesthetic Medicine Heading?
Interviews with Edwin Williams, MD and Theda Kontis, MD
5 Easy Ways to Grow Your Practice by 20% in One Year by Catherine
Medical Association Affiliations
American Society of Plastic Surgeons (ASPS) endorsed YAP book and carry our products in members store
ASAPS
AAFPRS
Multi-Specialty
AACS Buyer’s Guide – carry products
Creative Age Publications/ www.InspireBooks.com – carry products
Canadian Association of Aesthetic Medicine (CAAM)
Pacific Training Institute of Facial Aesthetics (PTIFA)
International Association of Physicians in Aesthetic Medicine (IAPAM)
Education and Related Experience
MBA, University of San Francisco
BS, Marketing, Golden Gate, San Francisco
California Medical Association (CMA), House of Delegates Coordinator
Illinois State Medical Society (ISMS), Staff Coordinator
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“Catherine’s team is efficient, friendly, and always produces the highest quality work that we are proud to present to our patients. Her savvy marketing program helped us increase our sales by more than 30% last year!!!”
Samuel N. Pearl, MD
Medical Director, Pearl Plastic Surgery Center
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“There is no one who understands aesthetic marketing better than Catherine Maley. If you want to take your practice to the next level and find more profit and enjoyment from your patients, your staff and your own self satisfaction, then you want to consult with Catherine Maley. You won’t be sorry and you will be richer!”
Neil Baum, MD
New Orleans, LA
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“Your suggestions have doubled my volume.”
Ira Fine, MD
Boynton Neach, FL
