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Dedicated to Growing Your Aesthetic Profits – Catherine Maley, MBA Author, Your Aesthetic Practice
Celebrating over 13 years of guiding and advising aesthetic physicians to attract more patients and more profits in their practices. |
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Latest Articles- 2x,5x,10x more profitable without working harder May 1, 2013You’re already a skilled surgeon. Believe it or not, that’s the easy part in today’s world. It’s the other parts you need to have something to sell at the end. That means being able to grow 2x, 5x or 10x as profitable WITHOUT working 10x harder to get and keep it there. When you grab your spot […]Catherine
- Generational Marketing April 22, 2013Now that we have 4 different generations wanting aesthetic rejuvenation, one size does not fit all when it comes to market to the various groups. I wrote an extensive article for MedEsthetics laying out the different strategies to use for the different demographics of prospective patients. Here’s a link to the article: http://www.medestheticsmagazine.com/bus […]Catherine
- Meet Me in NY at ASAPS April 3, 2013This year’s ASAPS Conference is going to be fantastic. New York is such a great place to visit, especially in the Spring. I’ll be speaking, exhibiting and doing mini-consults. Details are below: Come to My Course My 2-hour course with 2 CME credits is entitled New Aesthetic Patients 2013 and Beyond and topics Will include: How to […]Catherine
- When Patients Complain About Your Prices… March 25, 2013There is a reason you charge more. You have the skills and expertise to back it up. So rather than lower your prices when a prospective patient shows you the “deal of a century” they can get from someone else, here’s a better approach. Let a “bargain-shopping patient” share their own story like this one: […]Catherine
- Who’s Your Preferred Patient? March 8, 2013Since you can’t be everything to everybody (you’ll run out of time, money and energy with that strategy), here’s a simpler way. Attracting your Preferred patient to you will be worth 70% of your practice revenues and it will be easier, cheaper and faster. I explain in this 2-minute video below: —– For a Free Marketing Checklist, Visit www.CosmeticImageMarket […]Catherine
- Avoid Having an Unhappy Patient February 26, 2013This past weekend, I spoke at ICAM in Dallas and had the pleasure of meeting ICAM’s President Gustavo Leibaschoff, MD as well as the inventor of Liposuction in 1974, Dr. Giorgio Fischer (from Italy). My talk was called “How to Avoid Having an Unhappy Patient”. Because the unhappy patient can wreak havoc with your reputation on the Internet and in […]Catherine
- State of the Industry Update (Webinar) February 21, 2013Where’s the aesthetic industry headed and how can you prepare? How can you benefit from the trends so you’re not left behind? How can you enjoy double-digit growth regardless of competition? What are cutting edge patient-attraction strategies that work NOW? Join me and my special guest Edwin Williams, MD and watch how he he went from […]Catherine
- Age Chart Educates Patients on Reality February 14, 2013We all wish we could turn back the clock tomorrow with no downtime, bruising and swelling….but then there’s reality. So much can be done with injectables and lasers but there is a limit. To help your patients understand what kind of result they can expect from non-invasive treatments and procedures, my team designed an age chart you can display […]Catherine
- Speaking for ICAM This Month in Dallas February 7, 2013I’ve been invited to give a talk entitled, “How to Avoid the Unhappy Patient” at the International Union of Lipoplasty meeting on Saturday, February 23rd in Dallas. And interestingly enough, the keynote speaker is Professor Dr. Giorgio Fischer from Italy and I just learned he invented Liposuction in 1974. The meeting is focused on new directions in liposcul […]Catherine
- Winter Symposium 2013: Reaching New Peaks in Facial Plastic Surgery January 30, 2013This was a great ski meeting held at The Westin Riverfront Resort & Spa at the base of Beaver Creek Mountain. There wasn’t much snow in CO but the mountains are beautiful and the real estate is gorgeous. The accommodations were fantastic and I’m now in love with electric fireplaces vs. wood-burning. I gave a talk called […]Catherine
- 2x,5x,10x more profitable without working harder May 1, 2013
